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Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
Gaming & Esports

How Call of Duty League teams are using the return of in-person events to generate brand interest
Gaming & Esports

How endemic esports publication Dexerto is making a bigger play for brand partnerships
Gaming & Esports

The Rundown: Why some esports organizations are prioritizing growth on TikTok
Gaming & Esports

Why Epic Games is collaborating with Collective and the IPA to educate brands about Unreal Engine
Gaming & Esports

Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports
Gaming & Esports

‘The absolute perfect person for it’: Naz Aletaha’s path to the top of League of Legends esports
Gaming & Esports

Why — and how — the IAB is developing new measurement standards for in-game ads
Gaming & Esports

Black creators sign open letter to Twitch demanding improved safety and moderation tools
Gaming & Esports

Why the Collegiate Esports Commissioner’s Cup is the latest move in Atlanta’s push to become a major esports capital
Gaming & Esports

Why ESL and Qualcomm are teaming up to launch a $2 million mobile esports league
Gaming & Esports

‘Don’t let it bother you, just continue streaming’: Confessions of a Twitch streamer who received ‘hate raids’
Gaming & Esports

‘More organic’: YouTuber Karl Jacobs on why creators should prioritize working with like-minded sponsors

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