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Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Why Twitch signaled a recommitment to creators at IAB NewFronts
WTF Series

WTF is the difference between gaming and esports?
Gaming & Esports

Why companies are developing new tools and metrics to measure gaming advertising
Gaming & Esports

Why North Carolina is becoming the Silicon Valley of the metaverse
Gaming & Esports

‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
Gaming & Esports

‘Everyone just got addicted to it’: How kids are using Roblox, in their own words
Gaming & Esports

How a game development company wants to support the ‘future of marketing’ with content creators
Gaming & Esports

How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands
Gaming & Esports

The protector: How Summer Scott has helped coach an esports industry into taking care of itself
Gaming & Esports

In Graphic Detail: How do consumers really feel about the metaverse?
Gaming & Esports

How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
Gaming & Esports

IAB PlayFronts takeaways: Game advertising has arrived — and brands are playing catch-up
Gaming & Esports

‘It’s just not worth the stress’: Confessions of a former esports journalist who pivoted to marketing

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