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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
Why streaming wars between Netflix, Paramount+, others are heading to video games
Gaming & Esports
Three YouTube stars join forces to form their own talent management company
Gaming & Esports
Why esports betting companies are leaning into original content to raise awareness about their services
The Confessions
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
Gaming & Esports
¿Es el futuro de la publicidad metaverso la activación multiplataforma?
Gaming & Esports
Is the future of metaverse advertising cross-platform activations?
Gaming & Esports
Por qué HelloFresh llegó a un acuerdo publicitario con StreamElements para acceder a los ‘gamers’
Gaming & Esports
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
Gaming & Esports
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Gaming & Esports
Cómo un influencer de Minecraft atrae a los anunciantes a la plataforma
Gaming & Esports
How a Minecraft influencer is bringing advertisers to the platform
Gaming & Esports
As Twitter’s gaming community navigates uncertainty, other platforms stand to benefit
Gaming & Esports
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
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