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Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences
Gaming & Esports

Why Activision is partnering with the Snapdragon Pro Series to level up the ‘Call of Duty: Mobile’ esports scene
Gaming & Esports

‘We have a lot of teams who are out in the marketplace, and they’re struggling’: A Q&A with Riot Games esports head John Needham
Gaming & Esports

Why Sega’s acquisition of Rovio could signal a return to M&A for the gaming industry
Gaming & Esports

Here are 5 reasons why gaming IP is Hollywood’s next big money spinner
Gaming & Esports

‘All options are on the table’: Why Version1 is seeking a merger with another esports company
Gaming & Esports

Por qué la película de Super Mario Bros. puede ser la jugada definitiva de Nintendo en marketing de contenidos
Gaming & Esports

Why the Super Mario Bros. Movie might be Nintendo’s ultimate content marketing play
Gaming & Esports

Why (most of) the esports industry is paying for Twitter verification
Gaming & Esports

Why Fandom is investing in live event programming for its DreamHack partnership
Gaming & Esports

Fnatic’s Valorant success shows why winning competitions still matters in esports
Gaming & Esports

Cómo Twitch perdió el control y el curso con la comunidad de streaming
Gaming & Esports

How Twitch lost its grip on, and way with, the streaming community

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