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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
Digiday Podcast: Is This The Metaverse?
Introducing Is This The Metaverse?, a podcast answering exactly that question
Gaming & Esports
Por qué Epic Games está animando a marcas que van desde 7-Eleven a Coachella a realizar activaciones dentro de Fortnite Creative
Gaming & Esports
Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative
Gaming & Esports
How game developers are reacting to the shift to free-to-play
Gaming & Esports
Roblox’s ad network is gradually coming together on pace, with some growing pains
Gaming & Esports
Why the esports pragmatist is taking center stage as esports winter sets in
Gaming & Esports
Why two esports journalists are combining their communities for a collective games media venture
Gaming & Esports
Why esports companies are bringing order to the collegiate space in 2023
Español
Por qué Chipotle está invirtiendo en marketing de esports a través de Evo y la comunidad de juegos de lucha
Marketing
Why Chipotle is investing in esports marketing through Evo and the fighting game community
Brands in Culture
Why Puma is investing in Web3 despite the skepticism of crypto winter
Gaming & Esports
Cómo la venta de botas ‘phygital’ de Ralph Lauren en Fortnite muestra los beneficios -y los límites- del comercio virtual
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