UrbanDaddy took home Best in Show for its “MINI Night Out” campaign at last night’s fourth annual Digiday Publishing Awards gala.
This highly targeted national campaign was created by UrbanDaddy for client MINI Cooper USA and showcased the the new MINI Paceman in its natural environment: the city at night.
With “MINI Night Out,” UrbanDaddy created “the first ever luxury nightlife chauffeur and concierge service” as regular people were taken on exclusive nightlife adventures in Chicago, San Francisco, Miami and New York City. Guests signed up in advance to hop from club to club selected by UrbanDaddy, take photos and post their experiences to social media. UrbanDaddy also won Best Advertising Innovation by a Publisher for MINI Night Out.
Ad position: web_incontent_pos1
Other Digiday Pubishing Award winners include The Huffington Post, which took home Best Content Marketing Program for Chipotle Food for Thought and AOL for MAKERS in Best Use of Video by a Publisher.
AskMen won Best Design for its website, Business Insider grabbed Best Editorial Achievement by a Publisher for “The Truth About Marissa Mayer: An Unauthorized Biography,” and The Onion captured first in Best Use of Social Media by a Publisher for “Diamond Joe Biden.”
Ad position: web_incontent_pos2
Other notable winners include Quartz for Chartbuilder in the Best Publishing Technology Innovation category and Gravity for Most Disruptive Publishing Technology.
Winners of Digiday’s Publishing Awards were selected from 50 finalists across 12 categories, ranging from Best Branded Content Integration by a Publisher to Best Monetization technology for a Publisher. Judges — selected from the staffs of Quartz, Condé Nast, kbs+ Content Labs, Philadelphia magazine, Thought Catalog, Code and Theory, Kettle — had a highly competitive set of submissions to sift through.
The Digiday Publishing Awards were presented last night at an event at City Winery in Manhattan by Digiday’s editor-in-chief Brian Morrissey and executive editor Brian Braiker. For a full list of our judges and information on judging criteria, see here.
The complete list of winners is available on the Digiday Publishing Awards site and is posted below.
Best Advertising Innovation by a Publisher
UrbanDaddy for MINI Night Out
Best Branded Content Integration by a Publisher
Citi and LinkedIn for Professional Women’s Network on LinkedIn
Best Content Marketing Program
The Huffington Post for Chipotle Food for Thought
Best Design
AskMen for askmen.com
Best Editorial Achievement by a Publisher
Business Insider for “The Truth About Marissa Mayer: An Unauthorized Biography”
Best Publishing Technology Innovation
Quartz’s Chartbuilder
Best Use of Mobile by a Publisher
Code and Theory for Mashable for Android
Best Use of Native Advertising
The Weather Channel with Disney Studios for “Oz: The Great and Powerful”
Best Use of Social Media by a Publisher
The Onion for “Diamond Joe Biden: Presented by the Onion”
Best Use of Video by a Publisher
AOL for www.MAKERS.com
Best Monetization Technology for a Publisher
LiveRail
Most Disruptive Publishing Technology
Gravity
Best in Show
UrbanDaddy for MINI Night Out
More in Announcement
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ad position: web_bfu