Agencies SS+K and R/GA were the big winners at last night’s Sammy Awards Gala, Digiday’s fourth annual awards ceremony recognizing breakthrough achievement in social advertising, media and marketing. See here for our list of judges and to learn more about how winners were picked.
New York-based social engagement agency SS+K’s work with Obama for America was honored in three categories. The “For All” campaign won “Best Social Engagement Campaign” and the “First Time” campaign was honored in “Best Use of Social Media for a Cause” – beating out Pepsi’s Harlem Shake video in the “Best Branded Viral Video” category.
R/GA was also a repeat winner, with its São Paulo division winning “Best Branded Social Game” for the TIM BlaBlaMeter, a bullshit-detection tool. R/GA’s London office won for its work on “The Feed” by Getty Images in the category of “Best Social Media Platform Innovation.” The Feed serves top Getty Images in response to trending topics in real time.
The Digiday Sammys were presented last night at an event in New York City hosted at City Winery in Manhattan.
The winners of the Digiday Sammy Awards are:
Best Social Engagement Campaign:
SS+K for Obama for America – For All
Best Social Promotion for a Product Launch:
GSK with PHD for Abreva Conceal
Best Social Creative:
Droga5 for Newcastle Brown Ale
Best Branded Social Community:
OMD for Visa US 2012 London Olympics Campaign
Best Branded Viral Video:
SS+K for Obama for America Your First Time Spot
Best Branded Social Game:
R/GA Sao Paulo for TIM BlaBlaMeter
Best Twitter Branding Campaign:
Cap’n Crunch with Huge for Cap’n Crunch Twitter Handle @realcapncrunch
Best Facebook Branding Campaign:
iris Worldwide for Durex
Best Social Media Platform Innovation:
R/GA London for The Feed from Getty Images
Best Use of Social Media for a Cause:
SS+K for Obama for America – For All
Best Socialized Business:
Cisco for Cisco Social Media Training and Certification Program
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.