Saatchi & Saatchi, MarketShare lead Digiday Signal Awards finalists
Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.
The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.
Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.
Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.
More in Announcement
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]
The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity. One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]
The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists
Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]
Ad position: web_bfu