Retail’s Digital Imperative

As the retail market continues to recover from one of the hardest economic periods that anyone can remember, retailers are forced to face a new reality: It’s not going to be business as usual.

Technology like social media and mobile is changing the game for retailers. Consumers are hungry for content. They’re taking longer to make purchase decisions because of the plethora of information available to them. They research products via QR codes, search for coupons in retail apps and ask their peers for reviews on products through social media.

We’ve heard the sob stories of retailers like Circuit City and Borders, which ultimately failed because they were too slow to embrace digital. Digital is a must, and although it has many opportunities, it also presents retailers with a flood of challenges.

Join us at the Digiday Retail Summit, July 22-24, to examine the current state of online retail — the good, the bad and the ugly. We will examine digital retail trends, including how retailers are using social media to attract new customers and build loyalty among existing ones. And we’ll hear from startup retailers about the best ways to build a brand in the digital age.

You’ll hear how Zappos is mastering the social space with a distinct online brand personality, how Target is using content to build long-lasting relationships with consumers and how Pinterest is helping drive sales.

Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to directly confronting thorny issues to spur honest conversation. We combine that with ample networking opportunities, where the conversation continues.

Please join us in Laguna Beach, Calif., for two and a half days of thought-provoking discussions with some of the biggest players in retail to talk about what they’ve learned and where they’re going as the industry transforms with digital. We hope to see you there.

Image via Shutterstock
https://staging.digiday.com/?p=39809

More in Announcement

Sliders test article

Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]