Introducing Pulse, Digiday’s quarterly magazine

The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses.

That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means for publishers. The inaugural 60-page issue includes:

  • Digiday senior editor Lucia Moses takes a broad look at what the rise of Facebook means for publishers. Many publishers would agree with About CEO Neil Vogel’s feelings about platform power over publishing: “absolutely petrified.”
  • A profile of digital publishing veteran Choire Sicha, a former editor of Gawker and founder of The Awl who in a sign of the times is now charged with managing platform relationships for Vox Media.
  • Digiday video reporter Sahil Patel goes beyond the exploding watermelons to examine the implications of Facebook’s ardent embrace of live video.
  • Mic’s chief strategy officer, Cory Haik, dispenses with hand-wringing in a contributed piece that argues for the rise of the “distributed domain.” “Additive channels across the distributed landscape are how digital players will grow big audiences,” Haik writes. “Fully understanding how to count, optimize and ultimately monetize these channels will be key.”

Our next issue, centered on the challenges and opportunities of the shift to programmatic ad buying, comes out in late June.

At Digiday, we are optimistic realists. We believe the shift to platforms is neither good nor bad, simply a new reality that will test publishers. We believe in the power of strong, differentiated brands that create lasting connections with audiences. Those connections can happen on all manner of platforms, even a print magazine.

https://staging.digiday.com/?p=170426

More in Announcement

Sliders test article

Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]