The Moth guide to storytelling comes to the Digiday Retail Summit

Writer, poet and scriptwriter George Dawes Green is a true raconteur, which is just a fancy French way of saying he is good at telling stories. Two of his novels have been made into films; “The Caveman’s Valentine” starring Samuel L. Jackson and “The Juror” with Alec Baldwin and Demi Moore. His books have sold millions of copies worldwide, they’ve won coveted awards like the Edgar Allen Poe Award for mystery fiction and topped the charts of leading industry publications.

George will be sharing his tricks of the trade at the upcoming Digiday Retail Summit, taking place June 8 – 10 in Chicago. Learn how the art of storytelling can help your company engage with your audience, bring them into the conversation and build brand ambassadors to extend the reach of your brand. Bonus: you’ll have the opportunity to get on stage and tell your own tale (don’t worry, George will help you along the way.)

His latest project, Sudden Owl, is an extension of his live storytelling non-profit The Moth. While The Moth is a physical place where people go to tell stories, live and without scripts, Sudden Owl will be a platform to share short videos, usually under a minute. The site is slated to launch in September 2015, and George is busy at work collecting videos from leading authors, directors, poets and regular Joes on the street.

But first come to learn his secret to sharing experiences that engage audiences and engross readers. After all, we all tell stories. Learn to tell them better.

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