Digiday is introducing its first-ever European conference, bringing our popular Digiday Publishing Summit franchise to Barcelona, Spain.
The Digiday Publishing Summit Europe, held at the W Barcelona from June 2-4, 2014, will gather top international publishers to address the biggest trends and challenges facing publishers today. Executives from BuzzFeed, Forbes, The Huffington Post, Hearst, The Guardian, CBS Interactive and others will share case studies from their most recent experiments embracing digital. Digiday has identified the five key themes dominating the publishing conversation to focus on at DPS:
Rise of the machines
Programmatic is not a passing fad — it’s here to stay. Publishers are finding their way in the shift to automated ad buying by adopting strategies to protect their core strengths while tapping new budgets and driving efficiencies.
The native shift
The lines between editorial and advertising are undeniably blurring, as publishers react to the commoditization of display ads with campaigns that insert advertisers into the content stream with editorial-like executions. How will this paradigm impact the future of publishing?
Mind the mobile gap
Consumer time is shifting quickly to mobile devices, forcing publishers to craft new publishing and monetization approaches. How are publishers reconciling the need for a mobile focus with its limited potential for ROI? And how are publishers working to improve that return?
Publishing has always relied on more revenue streams than advertising. The vast supply-demand imbalance on the Web has made the reliance solely on advertising untenable. From metered systems to memberships to ecommerce to events, publishers are now pushing multiple revenue streams. Who’s experimenting with new streams successfully, and how?
The Web has become an archipelago of far-reaching platforms. Publishers are presented with the opportunity to use these platforms, from Google to Facebook to Twitter, as powerful distribution hubs. How are publishers strategizing to best use platforms for distribution and consumer engagement?
Some highlights from the agenda:
– Tessa Gould, director of native advertising at The Huffington Post, will present the fundamentals of creating an absurdly good native advertising campaign, highlighting key learnings and case studies gleaned directly from HuffPo’s strategy for native content advertising.
– Charles Yardley, the international managing director of Forbes Media, will discuss how the company is working to change the culture of publishing with a dedication to social journalism, helping brands find their voice and the narrative of story-telling.
– Will Hayward, BuzzFeed’s vp of Europe, will explore why some content is spreadable, while other lies flat. He will share why EQ matters more than IQ on the social Web and how advertisers and brands can inspire, engage and connect with users on a more personal level.
For a preliminary agenda and list of current speakers, please see here. We hope to see you in Barcelona.
Image via Shutterstock
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]