Introducing Digiday Live, our new podcast

Subscribe: iTunes | RSS

Publishers are going podcast crazy. We’re not immune. For the past 15 months, we’ve recorded a weekly interview series, the Digiday Podcast, which features leaders from the media and marketing industries.

Now, we’re complementing the Digiday Podcast with Digiday Live, a compilation of the best sessions from the 18 summits we’ll put on this year. The first batch of podcasts on Digiday Live come from the recently completed Digiday Publishing Summit, held in Vail, Colorado, from March 30 to April 1. The summit focused on the challenges and opportunities publishers face in the sudden shift to a platform era.

Here are some highlights:

  • Justin Smith, CEO of Bloomberg Media, spoke on why publishers are making a mistake in chasing scale — and becoming over-reliant on platforms like Facebook. “I’ve never understood a fully distributed business model, where your owned and operated traffic is a tiny minority,” he said. “It’s an exciting idea conceptually. It’s exciting, this notion of being able to reach hundreds of millions of people. There’s a rush to this scale, but what is the business model at the end of this rush?”
  • Philippe von Borries, co-CEO of Refinery29, discussed why the upstart women-focused media company doesn’t want to build multiple brands. “Building 10 brands at once is almost impossible,” he said. “Building one brand that means something for a long time is hard enough. Our vision is not to build a portfolio of brands but to build one umbrella brand, just Refinery29.”
  • Kim Lau, gm of The Atlantic, gave that publisher’s experience on Facebook Instant Articles. “It’s a mixed bag,” she said. “I think the jury’s still out. It’s interesting because one of my assumptions going into it — and one of the reasons we went all-in — is that one of the big value proposition was this was going to be a better user experience and we’d see better performance on all of our content. [But] it’s all over the map.”

Over the next week, we’ll roll out eight more podcasts of key sessions from the Digiday Publishing Summit. Then we’ll have session episodes from the Digiday Video Anywhere Summit, which concluded yesterday.

https://staging.digiday.com/?p=171991

More in Announcement

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]