One of the biggest shifts in media and marketing has been the rise of gigantic platforms like Facebook, Google, Twitter, Instagram and more. They’re having a profound effect on how both brands and publishers interact with their audiences.
That’s why Digiday is pleased to welcome Garett Sloane as senior reporter to lead our platforms coverage. Garett comes to Digiday from Adweek, where he broke important stories about Snapchat, Instagram, Twitter and others. Garett was a reporter at Adweek for the past year and a half. Prior to that he reported for The New York Post.
Here’s Garett’s take on his beat here:
I think the year ahead, for the industry, is going to be all about data and using data to target ads in ways that were never possible before. Like creating 100 different bits of creative for 100 different target audiences. I am excited to cover the evolution of content, especially formats like vertical video. Last year, we saw these GIFs and cinemagraphs become popular, but in the next year vertical video is that cool style. Also, of course, I am really looking to break news, and think creatively when packaging my stories for online and social media. I want to do videos, as well.
Garett is the latest addition to Digiday’s editorial team. Jess Davies joined us recently as our U.K. editor, Sahil Patel came aboard to cover video, and Hannah Yi is leading our own video-production efforts.
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.