Digiday welcomes Lucia Moses as our new senior editor

We’re very happy to welcome Lucia Moses as our new senior editor.

Lucia will lead our publishing coverage, digging into the evolution of traditional publishers and the rise of new powers. She joins us from Adweek, where she was a senior editor. Lucia will start at Digiday March 20.

Lucia has focused on the publishing industry for the past eight years, starting at Mediaweek and then joining Adweek when the two titles were merged. I was lucky enough to work with her for several of those years. She’s a great reporter. Here’s what she wants to focus on:

This is a time of massive upheaval for publishing, and I’m going to be looking at the big issues facing publishers as they figure out how to adapt to the digital world. I’ll be looking equally at how traditional publishers like Time Inc. and Condé Nast are reinventing their old business models and newcomers like BuzzFeed and Business Insider are upending the status quo.

We’re very happy to add someone of Lucia’s caliber to an already strong team. She can be reached via email and you should follow her on Twitter @lmoses.

https://staging.digiday.com/?p=67636

More in Announcement

Sliders test article

Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]