Speaking at Digiday Retail Summit: Popeyes, Bow & Drape and Wayfair
From Jan. 25 – 27, 2016 in Laguna Beach, California, Digiday is hosting the Digiday Retail Summit, a forum for top brands and agencies to discuss best practices, challenges and successes in combining the physical and digital worlds and positively affect the bottom line.
Sessions will include an exploration of the importance and influence of product placement packaging on the customer mindset by Nielsen’s chief neuroscientist, Dr. Carl Marci. Other highlights of the agenda:
- Popeyes vp of guest experiences Chad Crawford on how the fast-food franchise is enhancing the customer experience worldwide.
- Razorfish’s vp of content and commerce, Jason Goldberg, on lessons learned from this holiday-shopping season.
- How Bow & Drape and Tracksmith are negotiating their physical presences after being born online.
- Wayfair’s Michael O’Hanlon explains how partnerships can furnish your brand’s style.
Learn more about the retail summit by clicking here.
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