How brands like Chipotle, EA Games and Lowe’s tackle collaboration
Brands are struggling with collaboration issues, both internally and externally.
From siloed departmental structures to internal groups that simply don’t talk to each other, to figuring out the right partner for their marketing and R&D, finding the right collaborative structure will go a long way to help them modernize.
The Digiday Brand Summit, taking place next week in Deer Valley from Dec. 7 – 9, 2015, will focus on these challenges and more, with real-world case studies: Chipotle’s director of digital marketing will provide an inside look at how the brand distributes its creative across platforms; EA Games’ senior director of global creative strategy will give tips on how to make the union between a brand and its agency the best it can be; Lowe’s Innovation Labs will demonstrate how to build technologies that solve customer problems.
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