Bleacher Report garnered two finalist nominations in the Digiday Video Awards, recognizing the brands, agencies and publishers achieving breakthroughs in video advertising.
The sports-focused digital media company, owned by Turner Sports, is up for Best Brand Video Destination or Channel for “Uninterrupted.” Created in partnership with Cleveland Cavalier LeBron James’ sports marketing company LRMR Management Co., the video channel hosts video content created by athletes rather than the Bleacher Report editorial team. Bleacher Report is also up for Best Social Video Campaign for “Game of Zones,” a cartoon spoof of hit series “Game of Thrones” that features NBA news.
In all, 41 finalists have been chosen across 11 categories. Other finalists include Golf Digest, SoulPancake, Team One, and 72andSunny. Several rounds of judging took place earlier in 2015 by creative and video executives from 72andSunny, Chobani, Hearst Digital Studios, Mindshare North America, StyleHaul and many more. “This year’s finalists are stellar,” said Chris Dorr, Digiday Video Awards judge and executive director of the Global Online Video Association. “They’re very creative and pushing the boundaries of innovation as well.”
The winners will be announced at the Digiday Video Awards Gala, taking place on Jan. 20, 2016 at B. B. King in New York City and hosted by comedian Jenni Ruiza. Tickets are already available for purchase here.
A complete list of the finalists, along with links to their work, here:
Best Brand Video
“Color For All” – Valspar Paint
“OnStar” live web ad – AOL Partner Studio & General Motors
“Meet Rufus”: Healthy Pet Ökocat Litter Brand Launch – Traction
“Kitten Therapy: The Prescription for Stress” – SoulPancake
“Left Swipe Dat” for truth – 72andSunny
Best Brand Video Series
“Scientific Fact or Scientific Fake” for Orkin – The Richards Group
“The Big Adventures of Hyundai Hank” for Hyundai – Innocean USA
“Left Swipe Dat” for truth – 72andSunny
“Coachified” – Tough Mudder
“Home Free DIY” Vine series – Fox Broadcasting Company
Best Multi-Platform Video Campaign
“HUMAN: An UPROXX Original Series” – Woven Digital and MillerCoors
Sponsorship of the seventh episode of “Community” by Honda – Yahoo!
“The Sourcing Pros” for Alibaba – M&C Saatchi LA
Best Social Video Campaign
#OuijaWhereIsKian for the film “Ouija” – Fullscreen
“Parenting Unfiltered” for Plum Organics – Something Massive
“Game of Zones” – Bleacher Report
“Wishes for Baby” for Fisher-Price – 360i & Weber Shandwick
Best Video Ad
“The Applebee’s Taste Test” for Applebee’s – Vox Creative
“Users Happen” for Lenovo – Traction
“Carl’s Jr., Initiative, and 72andSunny Go Native for the Promotion of the Carl’s Jr. All-Natural Burger”– Opera House by Opera Mediaworks
“Trivia Crack” – Vungle Creative Labs
Best Video Platform for Brands
Which is the best consumer video platform for brands and marketers to promote, distribute, and/or syndicate their branded video content and advertising campaigns? Cast your vote here. The winner will be announced at the Digiday Video Awards Gala.
Best in Show
To be announced at the Digiday Video Awards Gala.
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]