Bleacher Report leads Digiday Video Awards finalists

Bleacher Report garnered two finalist nominations in the Digiday Video Awards, recognizing the brands, agencies and publishers achieving breakthroughs in video advertising.

The sports-focused digital media company, owned by Turner Sports, is up for Best Brand Video Destination or Channel for “Uninterrupted.” Created in partnership with Cleveland Cavalier LeBron James’ sports marketing company LRMR Management Co., the video channel hosts video content created by athletes rather than the Bleacher Report editorial team. Bleacher Report is also up for Best Social Video Campaign for “Game of Zones,” a cartoon spoof of hit series “Game of Thrones” that features NBA news.

In all, 41 finalists have been chosen across 11 categories. Other finalists include Golf Digest, SoulPancake, Team One, and 72andSunny. Several rounds of judging took place earlier in 2015 by creative and video executives from 72andSunny, Chobani, Hearst Digital Studios, Mindshare North America, StyleHaul and many more. “This year’s finalists are stellar,” said Chris Dorr, Digiday Video Awards judge and executive director of the Global Online Video Association. “They’re very creative and pushing the boundaries of innovation as well.”

The winners will be announced at the Digiday Video Awards Gala, taking place on Jan. 20, 2016 at B. B. King in New York City and hosted by comedian Jenni Ruiza. Tickets are already available for purchase here.

A complete list of the finalists, along with links to their work, here:

Best Advertiser in Video
Save the Bros” – Humanaut
Priceless Surprises” by MasterCard – Maclaren McCann 

Best Brand Video
Color For All” – Valspar Paint
OnStar” live web ad – AOL Partner Studio & General Motors
Meet Rufus”: Healthy Pet Ökocat Litter Brand Launch – Traction
Kitten Therapy: The Prescription for Stress” – SoulPancake
Left Swipe Dat” for truth – 72andSunny 

Best Brand Video Destination or Channel
HGTV Handmade Campaign – Tubular Labs
Uninterrupted” – Bleacher Report
Golf Digest video channel
L/Studio – Lexus & Team One 

Best Brand Video Series
Scientific Fact or Scientific Fake” for Orkin – The Richards Group
The Big Adventures of Hyundai Hank” for Hyundai – Innocean USA
Left Swipe Dat” for truth – 72andSunny
Coachified” – Tough Mudder
Home Free DIY” Vine series – Fox Broadcasting Company 

Best Multi-Platform Video Campaign
HUMAN: An UPROXX Original Series” – Woven Digital and MillerCoors
Sponsorship of the seventh episode of “Community” by Honda – Yahoo!
The Sourcing Pros” for Alibaba – M&C Saatchi LA 

Best Social Video Campaign
#OuijaWhereIsKian for the film “Ouija” – Fullscreen
Parenting Unfiltered” for Plum Organics – Something Massive
Game of Zones” – Bleacher Report
Wishes for Baby” for Fisher-Price – 360i & Weber Shandwick 

Best Video Ad
The Applebee’s Taste Test” for Applebee’s – Vox Creative
Users Happen” for Lenovo – Traction
“Carl’s Jr., Initiative, and 72andSunny Go Native for the Promotion of the Carl’s Jr. All-Natural Burger”– Opera House by Opera Mediaworks
Trivia Crack” – Vungle Creative Labs 

Best Video Ad Tech Innovation
inRead Video Advertising Format – Teads
Skylanders “Trap Team” – Fuisz Media
“Whatever, USA” by Bud Light & Tinder – VaynerMedia
Lexus Elevate – Team One 

Best Video Advertising Agency or Partner
Something Massive
“Treadlite” for UGG – M&C Saatchi LA 

Best Video Distribution Platform
HuffPost Live
Toons.TV – Rovio Entertainment 

Best Video Publisher Partner for Brands
Viewfinder for Mercedes – Mercedes-Benz
Curiosity Magazine for Fifth Third Bank – WSJ Custom Studios
The Bakery – POPSUGAR

Best Video Platform for Brands
Which is the best consumer video platform for brands and marketers to promote, distribute, and/or syndicate their branded video content and advertising campaigns? Cast your vote here. The winner will be announced at the Digiday Video Awards Gala.

Best in Show
To be announced at the Digiday Video Awards Gala.

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