Walgreens, CBS Interactive, Food52, Kohl’s and more named finalists for the 2019 Digiday Awards

Among Best Product Launch Campaign finalists were Spotify, which capitalized on the popularity of astrology with its zodiac-inspired playlists, and Barbarian, which reached the notoriously skeptical software engineering community with the tongue-in-cheek “What Could Go Wrong?” campaign for software company Solace. Barkley brought enriched protein drink Mulu to the protein-hungry customer, while EA brought “Apex Legends” to the unsuspecting one — the game was unveiled and launched on the same day. Food media outlet Food52 launched its first line of homeware, inspired by feedback from the Food52 community. 

Multi-Platform Campaign of the Year finalists focused on major cultural forces. The increased legalization of marijuana in the United States inspired Barkley USA’s 4/20 campaign for Wingstop; the dearth of young people in farming was the impetus for The Martin Agency’s spin on a beloved children’s song for Land O’ Lakes. 

This year’s winners will be announced at the Digiday Fall Awards Gala on Nov. 14 at the Chelsea Lighthouse in New York City. Winners for the Digiday WorkLife and Technology Awards will also be announced. Tickets for the gala are on sale here.

Best Creative
VG Partnerstudio, SF Studios and Motion Blur – Amundsen
Walgreens and Team WPP – Feel More Like You/Battle Beautifully
MTV – Duck Phone Dating Hotline
Manus and VG-lista – #åretsviktigstelåt
Buffalo Wild Wings and The Martin Agency – Jewel Stool
Wednesday Agency and Sephora – We Belong to Something Beautiful

Best Use of Social
RAPP Worldwide and American Family Insurance – American Dreams
TNT and Fullscreen – I Am the Night
Performics and Xfinity xFi Pods 
Marina Maher Communications and Pantene – 14 Day Challenge
Bullish, Foot Locker and Nike – Discover Your Air
SVEN and Teleperformance PH – 1Question Interview Bot

Best Use of Mobile
USA TODAY – Apollo Moon Landing Experience
MTV International – MTV EMA
7-Eleven – 7-Eleven App and 7Rewards Loyalty Program
Chipotle Mexican Grill – Live Freeting The Finals 
Intersport – Friday Night Stripes
Sabio Mobile, Starcom and Bimbo Bakeries USA – Oroweat Hispanic

Best Use of AI
Sony Pictures Entertainment and Fullscreen – Eddie’s Clubhouse
Branded Entertainment Network and Philo – Influencer Campaign
Planned Parenthood Federation of America and Work & Co – Roo
Hustler Turf and Valassis
Lexus and The&Partnership – “Driven by Intuition”
MotorTrend Group – Carspotting by MotorTrend

Best Use of Video, sponsored by Tubular Labs
U.S. Air Force and GSD&M
Schafer Condon Carter and Chicago Cubs – Everybody In
CBS Interactive, CBS Television Network and Starbucks – “Starbucks Theater | December 2018”
Shutterstock and DiMassimo Goldstein – Fyrestock
Ancestry and SundanceTV – Railroad Ties
HP Inc. and Edelman – All-American Family Portrait

Best Product Launch Campaign
Duncan Channon and e.l.f. – Beautyscape #onestoswatch
Barbarian and Solace – What Could Go Wrong?
Food52 – Five Two
Barkley and Dairy Farmers of America – MÜLÜ
Electronic Arts and Branded Entertainment Network – Apex Legends
Spotify, Spotify In-House – Cosmic Playlists

Best Social Good Campaign
Courageous Studios and P&G – “Out of the Shadows and Queer City”
Walgreens and Team WPP – Red Nose Day 2019
24sata – Gone, But Not Forgotten
Wednesday Agency and Sephora – We Belong to Something Beautiful
Land O’Lakes and The Martin Agency – SHE-I-O
Publicis Sapient and Dove – Project #ShowUs

Best Branding B2B Campaign
Publicis Sapient and Samsung  – Samsung Business.com Transformation
Viacom Velocity and VAB – You Innovate. TV Elevates.
RAPP – Travel Heroes
Bloomberg Media and BlackRock – Defining Factors
Salesforce and Mahlab
Barbarian and Solace – What Could Go Wrong?

Best Branding Consumer Campaign
Nebraska Tourism Commission – “Nebraska. Honestly, it’s not for everyone.”
Hulu, Courageous Studios and UM – “The Shape of History”
Old Navy and PMG – Sky’s The Limit
Chipotle, Collab and Day One – Chipotle’s TikTok LidFlip Hashtag Challenge
Barkley and Dairy Farmers of America – MÜLÜ
Burson, Cohn and Wolfe and Krazy Glue – Man vs. Glue

Multi-Platform Campaign of the Year
Walgreens and Team WPP – Summer/Save Your Skin
Land O’Lakes and The Martin Agency – SHE-I-O
Code and Theory and adidas Originals – adidas Originals Nite Jogger
Barkley, Wingstop, and Starcom
Kohl’s + Food Network – ‘18‘19
Adobe and Dell

Video Campaign of the Year
The Players’ Tribune
COPA90 and Pepsi – For The Love Of It
CBS Interactive, CBS Television Network and Starbucks – “Starbucks Theater | December 2018”
U.S. Air Force and GSD&M
Arena Media and Havas Portugal – Covering Portugal with NOS Giga
Duncan Channon and Universal Orlando Resort – #UniversalVibes

Search Campaign of the Year
Adtaxi
Hanapin Marketing & Bozzuto
RPA and Acura
January Digital and David’s Bridal
Roto-Rooter and 360i
Reprise Digital – New Coke’s Limited-Edition Comeback

Audio Campaign of the Year
The Players’ Tribune – Knuckleheads Podcast
Who What Wear – Second Life
DIMES and Yemek.com
Century 21 Real Estate and Slate Studios – The Relentless
UM UK and A Million Ads – Dynamic Muddle Prevention
Morgan Stanley – Thoughts on the Market

PR Campaign of the Year
Lippe Taylor
BCW and Krazy Glue – Man vs. Glue
Moxie Communications Group and Rockets of Awesome – #TheAwesomeChallenge
Sephora and DeVries Global – SEPHORiA
GumGum – Art.ificial
RXMOSAIC and Pfizer

Media Plan of the Year
Spark Foundry and Citi
GYK Antler and New Hampshire Division of Travel and Tourism Development – Winter 2019
Barkley, Wingstop and Starcom – 420
Rakuten, Duncan Channon, Pereira O’Dell, Ocean Media – Rakuten Rebrand
Arena Media Spain and Advance / Affinity Petcare – Pet Talks
Havas Media and TD Bank

Social Media Team of the Year
Crunchyroll
GoDaddy, Inc.
Jungle Creations
Transamerica

Most Innovative Publisher
The Dodo
Bustle Digital Group
Dow Jones – The Wall Street Journal and Barron’s Group
The Infatuation
NowThis
Courageous Studios

Creative Agency of the Year
One Solution – One X Studios
Propeller
Lippe Taylor
Code and Theory

Media Agency of the Year
January Digital
m/SIX
Maffick

Brand of the Year
Gravity Products
Mailchimp
Verizon Media