Business Insider’s social-first Insider is up for Best New Vertical for this year’s Digiday Publishing Awards
It’s a promising awards time for publishing startups, and nowhere is that more in evidence than this year’s slate of finalists for the Digiday Publishing Awards. Business Insider property Insider garnered two nominations.
Insider is up for Best New Vertical and Best Use of Instagram. Launched in 2015 and ramping up its efforts in early 2016, Insider was born out of BI’s desire to be where its readers are: on social platforms. “We are very deliberately launching on social first,” BI president and COO Julie Hansen said in September 2015.
Digiday Publishing Awards judge and Men’s Health editor-in-chief Matt Bean shared his thoughts on the category after the final judging took place: “I really enjoyed [this] category — I think these new niche brands are the way of the future. So much smart thinking, great design, too.”
Other contenders in the Best New Vertical category include BuzzFeed’s Tasty property, Vanity Fair’s “The Hive,” Yahoo Esports and The Player’s Tribune, former New York Yankees shortstop Derek Jeter’s publishing platform for professional athletes to share their unfiltered thoughts and experiences.
Technology will also be a focus at this year’s gala. The finalists for Best Use of AR/VR category include both startup and legacy publishers: The Hook’s 360-degree VR experience for The Blair Witch, McClatchy Video Lab and Save Mart’s “Big Red” VR experience, CNN’s Courageous Studios, the Financial Times’ “Hidden Cities” series with Google and Allure’s augmented reality app “Unbound” are all finalists in this category.
Ad position: web_incontent_pos1
See the complete list of finalists by clicking here.
The winners will be announced at the Digiday Publishing Awards Gala on March 23 at the Diamond Horseshoe in New York City. Tickets can be purchased here.
More in Awards
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. In the new Best Use of AI category, home security leader […]
Ad position: web_bfu