Allstate, LinkedIn and Atlantic Re:think are up for Content Marketing Team of the Year

At this year’s Digiday Content Marketing Awards, a brand, a platform and a publisher are vying for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, are this year’s nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.

Mattress brand Casper lives up to last year’s Digiday Awards win for Most Innovative Brand with four award nominations in campaign and innovation categories. It will compete in the Best Brand/Influencer Collaboration for “The Dogfluencer Dinner,” Best New Product Launch/Campaign for its dog mattress launch, Best Use of Snapchat for “Late Night Snap Hacks” and Best Content Marketing Tech Platform for its “Insomnobot 3000.”

Adobe Photoshop also has for nominations, spanning branded editorial and social media categories: Best Branded Content Series for its “Collabograms” campaign, Most Original Use of Facebook, Best Use of Instagram and Best Interactive Content Piece/Series for “There’s Magic Inside.

See the full list of finalists across all 26 categories here.

The gala will take place in May 2017 in New York City. Tickets are available for purchase here.

https://staging.digiday.com/?p=229597

More in Awards

Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]

Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners  

The 2023 Digiday Media Awards featured a rising tide of collaborative brand partnerships and influencer collaborations. This year’s winners also used emerging tech to revitalize the customer experience, prioritizing diversity and inclusivity.  One program that hit on both themes secured two wins — one for Best Branded Content Program (B2C) and one for Best Custom Advertising […]

The Brazilian Report, Paramount Brand Studio, New York Times Advertising and The Wall Street Journal are among the 2023 Digiday Media Awards finalists

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining […]