Allstate, LinkedIn and Atlantic Re:think are up for Content Marketing Team of the Year
At this year’s Digiday Content Marketing Awards, a brand, a platform and a publisher are vying for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, are this year’s nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.
Mattress brand Casper lives up to last year’s Digiday Awards win for Most Innovative Brand with four award nominations in campaign and innovation categories. It will compete in the Best Brand/Influencer Collaboration for “The Dogfluencer Dinner,” Best New Product Launch/Campaign for its dog mattress launch, Best Use of Snapchat for “Late Night Snap Hacks” and Best Content Marketing Tech Platform for its “Insomnobot 3000.”
Adobe Photoshop also has for nominations, spanning branded editorial and social media categories: Best Branded Content Series for its “Collabograms” campaign, Most Original Use of Facebook, Best Use of Instagram and Best Interactive Content Piece/Series for “There’s Magic Inside.”
See the full list of finalists across all 26 categories here.
The gala will take place in May 2017 in New York City. Tickets are available for purchase here.
Ad position: web_incontent_pos1
More in Awards
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. In the new Best Use of AI category, home security leader […]
Ad position: web_bfu