Business of TV
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Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall
April 20, 2022 • 11 min read -
The cases for and against the annual TV advertising upfront model
April 15, 2022 • 5 min read -
Myth buster: Connected TV advertising’s major misperceptions
April 12, 2022 • 5 min read -
Future of TV Briefing: Can content quality be quantified as a measurement standard?
March 23, 2022 • 8 min read -
Future of TV Briefing: How the pandemic reshaped the future of TV, two years later
March 16, 2022 • 8 min read -
How Disney is using its audience data and Hulu’s ad tech to compete with Google, Meta and Amazon
March 3, 2022 • 6 min read