Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search, shop, discover and buy, the events of the past several years — and the unbridled return of in-person shopping — have radically changed the mix, altered strategies and reframed expectations.
From the e-commerce surge to the IRL consumer of 2022, on October 27, 2022, at 1 p.m. EDT, Digiday and Best Buy Ads bring together experts in the world of omnichannel marketing to help set a course for 2023. Join us for a conversation about the omnichannel strategies and tactics that work best — including how to build retail media networked, programmatic, out-of-home and other channels into the once-again rapidly evolving omnichannel space.
Hosted by Jim Cooper, editor-in-chief at Digiday, this editorially led event puts a lens on omnichannel’s all-encompassing approach to reaching the multi-screen online and in-person consumer. Expert guests will highlight how marketing teams are working to drive awareness and sales, relevant engagements, solve the challenges they’re facing and develop new relationships with the omnichannel collaborators they’re enlisting to ensure successful campaigns, no matter where the customers they reach may be.
Welcome to the Omnichannel Marketing Strategies Forum, we’ll kick off the day of content with a look at the state of the industry, focusing on a few key trends.
The key to understanding which channels prove best for brands comes with time and testing. As brands continue to decipher how their audience consumes content and advertising, the ‘all or nothing’ approach to omnichannel is declining. Join us as we discuss the importance of finding the right balance to ensure that everyone on the omnichannel value chain is speaking the same language and are creating high-quality customer experiences.
Hyun Lee Miller
Custom and Best Buy Ads turn the conversation to the opportunities, challenges, budgets, allocations and partnerships driving the RMN conversation as advertisers and their RMN partners prepare for 2023. We explore what advertisers are asking from their networks, how they’re budgeting and focusing on RMNs in general for increasingly sophisticated data/audience plays.
DIRECTOR, PRODUCT AND AUDIENCE STRATEGY
BEST BUY ADS
In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy. They present advertisers with a conundrum and force a move away from their perfect science. While most are unprepared, this cookieless future presents an opportunity for marketers to be more intentional — and less creepy— with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? And, as the rate of vaccines continues to improve, how are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data?
HEAD OF SHOPPER ACTIVATION & STRATEGIC PARTNERSHIPS
Learn more about lead generation, thought leadership and branding opportunities for other Digiday events.