How to Adapt your Commerce Strategy with Nilla Ali, SVP Commerce, BuzzFeed
May 26, 1 p.m. ET
Digiday+ Talks are weekly scheduled online discussions with industry leaders, focused on instructional, actionable tips for navigating this new landscape. In our upcoming Digiday+ talk, we'll hear from Nilla Ali, SVP of Commerce at BuzzFeed, on how to adapt your commerce strategy, including:
How to quickly identify changing consumer needs and adapt editorial strategies
How to respond to large retailers dropping their commission rates or suspending their affiliate programs, either by swapping out links or quickly securing alternate commission partners
How to use traction in the affiliate channel to try and build a direct advertising relationship with brands or retailers
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Nilla AliSVP, COMMERCEBUZZFEED
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