The Digiday Awards Virtual Announcement

The 2021 Digiday Awards winners announcement will commence here on Thursday,  December 16 at 2:30 p.m. EST. Welcome and we can’t wait to celebrate with you.



Here’s a look at this year’s finalists:

Best Creative
Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Campaign
Comedy Central
Verizon and Madwell – The Reset
Land Rover, Outside and dentsu X
twelvenote
Known and Shift4 – Inspiration4

Best Collaboration
SHISEIDO and Dentsu Inc. – “Camellia” The brand film we didn’t shoot
Pepsi, NFL and Roc Nation – Super Bowl LV Halftime Show
Genero and Nespresso – Nespresso Talents
Fox News Media and Tunnel to Towers Foundation – Memorial Day Special Branded Content
INNOCEAN USA and Hyundai Motor America – The Un-Adventurers
Digital Dominance and ResMed – Changing lives with every breath

Best Use of Social
Nomadic Agency – Capcom Resident Evil Village Alternate Reality Game
Courageous Studio – AT&T Forces of Change
Initiative – Gen Z chooses Rexona
eos products and Mischief @ No Fixed Address – Cooch Blessings Campaign
Febreze and M Booth – Bedazzling Millennials with a Kardashian Brand Fan
Campfire and The INKEY List – #AskINKEY Campaign

Best Use of Mobile
Buzzer
Tapjoy and Bully Pulpit Interactive – The Biden/Harris 2020 Presidential Campaign
Aki Technologies and Family Dollar
Insider – Rebranding with New Mobile App Launch
(General Mills) Nature Valley & Mindshare – Sensory Ads by RUMBLE
NTWRK

Best Use of Video
Known and TikTok – It Starts On TikTok
CarMax – “Pinch Me”
TV Land
CONVICTS – The Dance Theatre of Harlem
XX Artists – Ancestry’s Kidsplaining Series
Edelman and TAZO Tea (Unilever)

Best Use of Influencer Marketing – NEW
MG Empower and Bumble – #MyLoveIsBlackLove
Collab, OMD and PepsiCo – Late Night Tastebuds
eos products and Mischief @ No Fixed Address – Cooch Blessings Campaign
Zeno Group and Crest – Crest Whitening’s Beauty Breakthrough
MTN DEW GAME FUEL – 2020 Gaming Influencer Campaign
Known and TikTok – It Starts On TikTok

Best Product Launch Campaign
Barbarian and Fenty Beauty –  Fenty Eau De Parfum Ghost Stores
NYX Professional Makeup – Shine Loud High Shine Lip Color Launch
Accompany Creative – Launch of Nespresso Premium Single-Origin Coffee Portfolio
Signia & Griffin360 – Signia Active X hearing aid launch
Degree – Launch of Degree Inclusive
OMD and PepsiCo – Launch of Mountain Dew Major Melon

Best Branding Campaign B2B
Insider and ING – Transforming Business/Changemakers’ Playbook campaign
Oracle – Wall Street Journal Brand Advertising Campaign
Lycored – Nourishing connections
IDG and Domo – State of the CIO Data Dashboard
Trelleborg
Wistia – Show Business

Best Branding Campaign B2C
Movement Strategy and Klarna
SEEN Connects and Simply Be – Fit For An Icon
GSG and ASICS
Pepsi – Match Me if You Can
InvestingChannel – IG US CONTENT SERIES AWARD
Summersalt – “Every Body Is A Summersalt Body” Campaign

Best Multi-Platform Campaign
ViacomCBS
HBO Max – On Location
Movement Strategy and Looney Tunes
Evoke and Foundation Consumer Healthcare, Plan B One-Step
Imprint Projects and Amazon Studios – “All In For Voting”
Weber Shandwick & Excedrin (GSK Consumer Healthcare) – Game Over for Headaches

Best Search Campaign
Goodway Group and Anytime Fitness
Investis Digital and Happy Valley
In The Know Glossary
Terakeet and Leading Mortgage/Lending Company
January Digital for David’s Bridal
Adtaxi

Best Strategy Pivot – NEW
American Century Investments – #ACCFantasyGolf
Weber Shandwick & Excedrin (GSK Consumer Healthcare) – Game Over for Headaches
Havas Atlanta, Social Center (The Coca-Cola Company, North America) and Moxie
Wray & Nephew and Warm Street – Culture & Digital Partners
Atlassian
Hubilo

Best Audio Campaign
Edelman & Good Humor (Unilever)
Velocity, ViacomCBS and LEGO® – Lego Friends Podcast
Nickelodeon and iHeartRadio – Avatar: Braving the Elements podcast
CBS News – My Life Of Crime Podcast
In The Know – We Should Talk

Best PR Campaign
Edelman & Dove (Unilever)
Expedia & Zeno Group – Lend A Helping Hand to Anxious Travelers
Weber Shandwick, Chicago – “Swim Heard Round the World”
Weber Shandwick, Chicago – American Pecans – Super Safe Pecan Debate
Movers+Shakers, e.l.f. Cosmetics & SHADOW – Chipotle Mexican Grill & DayOne Agency
The Martin Agency – UPS and J Balvin #JuntosImparables

Most Innovative Publisher
The Dodo
BDG
WAVE.tv
Dotdash
In The Know
Courageous Studios

Best Gaming/esports Campaign
In The Know Bowl
SHISEIDO, Dentsu Inc. – “Camellia” The brand film we didn’t shoot
BEN Group, Electronic Arts, and Velan Studios – Launch of “Knockout City”
Viral Nation – PUBG MOBILE Version Update Launch
Edelman & Edgewell Personal Care (Schick)
TikTok and Enthusiast Gaming – TikTok Gamers Greatest Talent

Most Innovative Media Agency
Known
Kyra Media
Canvas Worldwide
Sela, a PCA Group Company, and OZNaturals
m/SIX
OMD Worldwide

Most Innovative Brand
Pepsi – PepsiCo Beverages North America
Reverb – The Pedal Movie
Lycored – Nourishing Connections
Noom
NTWRK
Known and Shift4 – Inspiration4

Most Innovative Technology Platform
VidMob
Iterable
STN Video
Truthset
Intowow Yieldbooster
Premion

Most Innovative Independent Agency
Movers+Shakers
B-Reel
Imprint Projects
Klick Health
We are Rosie – Welcome To A New Way To Work
SEEN Connects

Leader of the Year
OS Studios – John Higgins, CEO
SEEN Connects – Sedge Beswick, Founder and Managing Director
Bev – Alix Peabody, Founder and CEO
Collectively – Ryan Stern, CEO
PepsiCo Beverages, North America – Greg Lyons, CMO
HUM Nutrition – Walter Faulstroh, Co-founder & CEO

Author