This article is part of the Digiday Partner Program and is brought to you by [X+1].
Email. Social sites. Snail mail. With data flowing in from dozens of places, it can be tricky to synthesize and track trends. Modern e-commerce has allowed for marketers to use data to better target current and future customers. But that data needs to be sorted and analyzed comprehensively across media platforms in order to be effective.
In this two-and-half minute video, Patrick DeAngelis, CTO of [x+1], discusses how marketing data silos originate, shares possible solutions and offers insights on who’s managing data the best.