Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Where MySpace Got it Wrong, Again: A year after News Corp’s failed attempt to relaunch MySpace — and three months after its subsequent sale to Specific Media — the unit’s ex-CEO Mike Jones has revealed his views on where the last-ditch effort went wrong for the once-dominant social network. The biggest mistake, Jones says, was retaining the MySpace brand. Despite the fact the product had changed, consumers’ views of it hadn’t, which ultimately killed its hopes of a turnaround. That, and a lack of focus on utility in favor of entertainment. CNN Money — Jack Marshall @JackMarshall
Networks Take to Twittering: Although cable channels have been leveraging viewers’ second screen involvement for some time, broadcast nets have been slower to embrace the new channels. Fox is looking to change that. Not only has the X Factor’s Simon Cowell, one of the program’s judges/producers, said that he reads and makes makes changes to the program based on fans’ tweets, but next week, when the program goes live, viewers will be able to tweet their votes. NYTimes — Anne Sherber @annesherber
A Pocketful of Data: Square is expanding its offerings in mobile payments in order to fend off the ever-intensifying challenge from the Google Wallet. Google Wallet has a rapidly expanding roster of retailers and mobile payment options, but its hindered by the fact that it’s only available on Android. Who will win this catfight? Google has data from search, and lots of it. Even if it can’t find a way to wrangle social search and data from its fledgling Google Plus effort and turn it into a mobile ecommerce empire, Google is still in the lead in connecting to consumers in real-time. Google’s dominance in search – and its potential to sign up the bulk of major retailers and brands to the Google Wallet because of that dominance – means that Square will have to find a way to match Google’s massive data capabilities in order to not get left behind. Mobiledia n– Carla Rover @carlarover
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.