Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Groupon Goes Upscale: One can only take so many leg-waxing offers, it seems. One of the knocks on Groupon has always been the low quality of its offers. And any subscriber knows there’s some truth to this. Meanwhile, higher-end services like Gilt have thrived. Now, Yipit has detected moves to go into the higher end with Groupon Reserve. The first deal, offered to some New York users, is a discount at the nice Italian restaurant Bice. The question is whether Groupon’s brand, which is often associated with leg waxing, can have credibility with high-end merchants, who can be forgiven for wondering if the association will hurt their own brands. Yippit — Brian Morrissey @bmorrissey
The Data Wars Have Begun: It was only a matter of time before the ad tech startup craze crossed over to data-driven social. Unthink and NextDoor are two startups hoping to shift consumers and their valuable data away from Facebook. Has this ever worked? It hasn’t yet for Google, and Google has considerably deeper pockets than Tampa-based Unthink, which promises to start a “social revolution.” One element that most pundits overlook is that the power of Facebook is its data, but that data comes from consumers. Consumers aren’t loyal to platforms, they’re loyal to their networks. If Unthink or any number of other “kill-the-beast-that-is-Facebook” startups can manage to get consumers to surrender their data en masse, they really might have the beginnings of a “social spring”. The Washington Post — Carla Rover @carlarover
Survey Says: Americans may be losing interest in the Occupy Wall Street movement. The proof? Google searches on the topic are way down, according to metrics from Google Trends. Even though traditional pollsters are reporting findings that don’t gibe with Google’s, and even though Google admits that the data is “subject to inaccuracies,” the search giant is nevertheless touting its metric as a “useful tool” for tracking not only social trends like OWS but also of keeping tabs on the path that new strains of influenza are taking across the globe. HuffPo — Anne Sherber @annesherber
Sony’s Four Screen Strategy: Sony has confirmed it’s buying Ericsson out of the pair’s handset-manufacturing joint venture, Sony Ericsson, in order to focus on a “four-screen strategy” incorporating TVs, PCs, tablets and cellphones. Historically, Sony has paid less attention to the content side of its business than it has hardware, but as media-owners and marketers become increasingly intrigued by the relationship between these devices, the company could be well placed to take advantage of that growing opportunity, enabling it to “more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another.” PaidContent — Jack Marshall @JackMarshall
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond
Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.