Reading List: What About Google’s Video Strategy?

Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.

What About Google’s Video Strategy?: It was curious, among all the impressive growth numbers Google justifiably crowed about during last week’s earning announcement (up 33 percent in revenue! $2.5 billion mobile run rate! Display deals increased sevenfold!) the company didn’t talk about video. Could that be because the company is waiting for a bigger YouTube/Hollywood content deals announcement? Or that growth has been modest? Interesting takeaway from this New York Times piece is that YouTube is still building up its reputation as a branding vehicle. Said an exec from Barbarian group: “The production value on YouTube on average is way lower than it is on television.” NYT — Mike Shields @digitalshields
The Hulu Fallout: With the sale of Hulu now not happening, its media company owners are left with a question: Now what? On the one hand, Hulu gives them an inside track in figuring out a way to put flesh on their TV Everywhere concept. On the other, the entire drawn-out sales process, which didn’t in the end lead to a definitive conclusion, pointed to the risks inherent in this type of joint venture among competitors. Will Disney, Comcast and News Corp. stay the course? WSJ — Brian Morrissey @bmorrissey
The Birth of Amazon: Jeff Bezos and the story of Amazon’s remarkable rise are getting a close-up in a soon-to-be-released book. The Wall Street Journal has excerpts of the book, including details about the early days of Amazon. The interesting part is how pasted together the site was initially, with Bezos fretting a link from Yahoo would crash it and the site strewn with problems. Bezos bet that moving fast, even if it meant having for a time a “pathetically amateurish operation,” was more important than having things perfect, a canny wager in retrospect. WSJ — Brian Morrissey @bmorrissey
Privacy Concerns Hit Tablets: Regulators continue to scrutinize digital media companies’ online data collection practices, with a recent focus on mobile. Now that attention is turning to tablets, too. Concerned that Amazon’s new Kindle Fire tablet could track users’ behavior without their knowledge, Congressman Edward J. Markey has sent a letter to the firm’s CEO Jeff Bezos, asking which data the device collects and how it’s shared with third parties. If tablets are to deliver on their promise to reinvigorate the digital publishing business, the industry must do its utmost to stave off formal regulation around data collection. House of Representatives — Jack Marshall @JackMarshall
Decline of the Mad Men: There’s a power shift on Madison Avenue. Creatives are losing their Mad Men-style overriding influence over strategy to the math geeks whom are creating substantive and permanent change in the way advertising is conceived, operated and analyzed, wrote Judith Messina in Crain’s. Every big agency now has a trading desk for buying online space or is doing deals with ad networks and platforms. That shift towards metrics-heavy, media-optimized strategy has made ad targeting technology companies the hot ticket for VCs. It has also overshadowed the rest of the industry, at least in the eyes of investors. Crain’s New York — Carla Rover  @carlarover
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