Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Yahoo in Play, Again: So Google and Microsoft are once again kicking the tires on Yahoo, though this time they may just lend some cash to private equity buyers, not actually do the buying themselves. While we’ve seen Microsoft getting pretty serious about Yahoo in the past, why Google? Looking far into the future – one would guess Google doesn’t want Yahoo’s content business, since it’s not really their game. And portals are quickly losing their relevance in the digital ad market. Therefore, Google must be looking at Yahoo as a means to ultimately lock down search in the U.S.: a future deal could result in Google landing an ultra-dominant 80 percent of the market, putting Bing in a precarious position. One other possible motivation for Google: with all of Yahoo’s inventory, suddenly Google’s ad exchange becomes a whole lot richer and more brand-friendly. NY Times — Mike Shields @digitalshields
Gut Check Time for Netflix: It seems like Netflix went from a Harvard Business School case study in innovation to a HBS case study in corporate mismanagement pretty much overnight. The move to shift its business to streaming movies digitally is sound, but the way it was handled was ham-handed, to be kind. Silicon Valley might still be in love with Reed Hastings for his Steve Jobs-like insistence on what’s right for customers, but the customers are voting in an opposite direction. Ever since the Qwickster fiasco (since reversed), Netflix has lost a whopping 800,000 customers. Think about that: nearly a million customers disappeared in the third quarter. Netflix is scrambling to get its footing after ditching the separate brand plan but sticking to its raised rates manuever that’s at the heart of customer defections. Maybe it can lure the lost souls back by actually securing top-notch content for its streaming service. Because content is still king, and Netflix has too much crappy content still for streaming-only customers. GigaOm — Brian Morrissey @bmorrissey
Kindle Fire Shows Promise as iPad Competitor: Since it’s release in 2010 Apple’s iPad has driven the tablet market, and accounted for the vast majority of sales in the category. Efforts from a range of rival manufacturers including RIM and Samsung have failed to gain any serious traction, but it appears Kindle’s Fire tablet might have the best shot yet at curtailing the iPad’s dominance of the space. J.P. Morgan has upped its assessment of the device to reflect that potential, and now says it expects the online retailer shift 5 million units in the fourth quarter, representing almost half the number of iPads sold in the quarter ending September 24th. GigaOM — Jack Marshall @JackMarshall
Partying like it’s 1999: While the rest of us take what certainly feels like a second dip in the recession pool, in Silicon Valley, the Lexus dealers and real estate agents are slouching toward November 21, the day the the LinkedIn stock lockup period expires. On that day, LinkedIn employees can begin selling the stock they acquired as a result of that social network’s IPO. Pandora Media and Zynga’s lockup periods will also expire by the end of the year. Although the news is good if you happen to be a Lamborghini dealers, it also recalls the feast before the famine the last time dot com company employees had this much money to throw around. Is the tech industry once again flying too close to the sun? WSJ –Anne Sherber @annesherber
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots. Publishers hope chatbots will be the latest retention tool As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites. Ad rendering preventing in stagingAd position: web_incontent_pos1 […]
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However, Fitzco’s research “has consistently shown that environmental issues and sustainability are important topics to younger skewing audiences. The focus on social, along with visual representation of data, aligns with the type of content a younger audience consumes,” she said. Joyce, on the other hand, said interest in sustainability content from advertisers and consumers “has […]
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This is a Digioh Test
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SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
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