Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Underserved Latinos Drawn To Web Video: The fast-growing, predominantly young and often bilingual U.S. Latino audience does find a ton of programming options on TV, but it’s finding even more viewing options in Web video. According to Rocket’s Tail, Latino-aimed shows like “EastWillyB” and “Odessa” are finding followings on sites like Blip.tv and YouTube. Odessa co-creator Jorge Rivera, the young Hispanic audience is looking for content that reflects itself, leaving a big opening on the Web. “That’s not to say that writing and casting ethno-centric content is the magic bullet, but it’s one small example of the greater experimental spirit of the Internet that makes it creatively more appealing to everybody.” Interestingly, the U.S. Hispanic audience has gravitated to episodic Web shows faster than the general market. Besides the aforementioned shows, both Univision and Telemundo have had successful Web telenovellas. Makes you wonder when and if Hulu and YouTube will program more aggressively to this audience with originals. Rockets Tail – Mike Shields @digitalshields
You Can’t Own Me: Facebook is just too big to buy, according to the company’s execs, and, of course, they would say that. But it actually is. Facebook COO Sheryl Sandberg has been bandying about the phrase “the wisdom of friends versus the wisdom of crowds,” hinting at not only at Facebook’s power in the realm of real-word change (like its use in the Arab Spring) but also in social-driven search. Although the company has yet to unleash the full fury of its social engine, or even outline just what it will evolve into, it is probably planning an IPO or at least a filing in 2012. CNN –Carla Rover @carlarover
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.