Reading List: Old-Line Publishers Get Real-Time

Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.

Buoyed by Blogs: New York magazine is seeing a surge in Web traffic thanks, in large part, to its string of successful blogs. paidContent has the full breakdown. What’s interesting here is that many an old-line publisher — think The Atlantic and The New York Times — have learned the tricks of real-time media. The challenge is managing nearly two distinct enterprises, one devoted to the long-form journalism the publication built its name on and another that’s part of the freewheeling Internet conversation. New York appears to be doing well at it. paidContent — Brian Morrissey @bmorrissey
Project Red Light?: Blustery spaceman Richard Branson took some swipes at countryman Rupert Murdoch’s iPad newspaper The Daily last November when the Virgin CEO rolled out his own iPad magazine, the slick Project. And while The Daily has taken hits galore since going live, as it has lost multiple staffers and is said to be pulling in only 120,000 subscribers a week, the lack of buzz surrounding Project has been defeating, and Branson hasn’t exactly been talking up readership numbers either. Now paidContent says that the agency behind Project, Seven, is moving on — and the digital magazine’s business has been essentially dumped on the digital newsstand company Other Edition, resulting in the formation of a new company Virgin Interactive Publishing. PaidContent — Mike Shields @digitalshields
iWon 2.0: Bill Gross is an Internet legend for pioneering paid search with GoTo, later renamed Overture. Google gets the credit, but it was Gross who invented the paid-search market. He’s now trying to do something similar to social networking with, an attempt to pay people for the content they create on the social platform. Why not? This isn’t a unique idea. iWon at the turn of the century wanted to reinvent the portal game by paying people in the form of sweepstakes entries, to use its site more. The economics didn’t quite add up for iWon. But don’t count out Gross. All Things D — Brian Morrissey @bmorrissey

Google’s Search Paradox: Google is big, very big, in search, but it has yet to live up to its Master of the Universe potential, according to Parmy Olson of Forbes. Olson describes Google’s Achilles heel as search, not social. The architecture of search is a problem – it ought to be more intuitive and responsive – and so is the fact that Google has yet to make semantic search a true possibility. That means Google is missing out on improving user experience in search and, perhaps, as Olson believes, hastening the death of traditional search. Forbes
— Carla Rover @carlarover

Tablets vs. Laptops: Tablet sales continue to grow, leaving some to suggest products such as the iPad will eventually replace the laptop as many users’ primary computing device. The fact remains, though, that their functionality remains limited, rendering them useless for most tasks beyond content consumption and gaming. As a result, the vision of “one device to rule them all” has instead morphed into one of three screens: the laptop, the tablet and the smartphone.
PaidContent — Jack Marshall @JackMarshall
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