Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day@digiday.
iPad Due For a Price Cut: The iPod and iPhone both exploded onto the scene, establishing new massive categories overnight. Yet neither grew at the exponential rate that the iPad has. According to a new Goldman Sach’s report, Apple has sold 40 million units over its first six quarters, versus around 12 million for the iPhone’s first six quarters. The downside of burning so hot so fast is that the iPad may cool faster than its brethren. Goldman is seeing the first signs of an iPad slowdown. Meanwhile, four years into its lifespan the iPhone is expected to move 30 million units this quarter. Why? Price cuts (iPhones have been available for $50, and some now even free). Goldman says that the iPad is due for one. Another reason that the iPad may be seeing a demand slowdown is that the market suddenly has two new, much cheaper entries coming in the Kindle Fire and Nook Tablet. Another reason why a price slash makes a ton of sense. Business Insider— Mike Shields @digitalshields
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.