Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
What Long Tail?: Here’s some slightly depressing news if you’re a Web video ad network or an original video producer: 70 percent of Web video ad dollars in 2011 will go to broadcast and cable networks’ Web ventures, according to media analyst Jack Myers. Things will get more evenly distributed by 2015, when only half of the online video ad budget will flow to TV companies. But for all of the promise that original Web video series hold and for the massive reach that ad networks can offer, advertisers are mostly just looking for TV shows on a different platform, which is exactly why YouTube is trying to get in bed with big-name, brand-friendly talent. And that’s exactly why YouTube might have a tough time. Jack Myers — Mike Shields @digitalshields
The Shopping Spree Continues: Yahoo’s purchase of Interclick for $270 million isn’t just one more expensive bauble that the company wanted to add to its shelves for vanity purposes.Yahoo knows that the efficacy of its ad-targeting tech will determine whether its content-rich homepage asset becomes another valuable item that has yet to reach its potential or the lynchpin of a corporate turnaround. That said, Yahoo’s efforts to shake its negative press can only succeed when the company itself manages to make cash and not just data-smart content. WSJ –Carla Rover @carlarover
Groupon’s Life Story: Piling on Groupon has become something of a blood sport. But this interesting profile of the company’s birth and growth sheds light on some lesser-known details of the behemoth’s development as well as how it arrived at its current, slightly disheveled state. For instance, when the company turned down Google’s $5.75 billion offer last December, the move was widely attributed to CEO Andrew Mason’s hubris. But, according to this piece, the reality was that Mason as well as chairman Eric Lefkovsky were afraid that the sale would not have passed the 12-to-18-month-long anti-trust smell test that the FTC certainly would have administered. Business Insider— Anne Sherber
Facebook’s Redesign Drives Increased App Use: It’s no secret that Facebook’s platform enables developers to build robust audiences on top of it, but recent tweaks to the social network’s design – most notably the introduction of the “ticker – appear to be driving increased user engagement with third-party apps. Take, for example, music-streaming service MOG. Since the introduction of the redesigned site, MOG’s traffic via the site has grown 400%, leading the firm’s CEO to crown it “the best distribution platform” it’s ever had. AllThingsD — Jack Marshall @JackMarshall
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday+ Research: Publishers are a lot less pessimistic about subscriptions amid economic downturn
Publishers are clearly pessimistic about how the economy will affect their revenues from ad sales, but there is significantly less pessimism about how subscriptions will fare, Digiday+ Research found.