Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Is Groupon Looking a Little Amazonian?: The New York Times weighs in on Groupon’s insistence on forging ahead with an IPO, even as the company’s valuation drops by the day. Despite comparisons between naysayers taking potshots at Groupon and the negative press that Amazon received during its IPO 10 years ago, the Times piece, which comes on the heels of similarly themed pieces in the Wall Street Journal, Businessweek and the Huffington Post, suggests that even at the now-reduced price of $11 million, the company is overpriced. That $6 billion offer from Google that Groupon spurned earlier this year is probably looking pretty good right about now. NYT — Anne Sherber
Zynga Plays the IPO Game: Zynga may be set to launch the mother of all overblown IPOs, if it goes through with a rumored bid for Silicon Valley immortality a week before Thanksgiving. Zynga’s key appeal to investors is that it offers a massive audience via Facebook, as well as what passes for successful advertising these days: a roster of online games connected to the portable social graphs of engaged consumers. Zynga might not have an enduring business model if it can’t expand beyond faddish games, but it does boast a seamless connection with Facebook and highly brandable content with a wealth of real-time data on users. Add a few billion to that, and Zynga might end up outgrowing the Facebook farm. Reuters — Carla Rover @carlarover
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond
Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.