Each day we’ll provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Web Video Bonanza: Web video is piping hot. Venture and private equity dollars are pouring into the Web video market — $236 million in the third quarter, the most since the second quarter of last year, according to VideoNuze. What’s interesting is that nearly all of this cash is flowing into infrastructure and ad technology, not video content. That would seem to indicate that there is a lot of faith in the idea that consumers’ video content isn’t likely to slow down — but that technology, not quality, will be the ultimate solution to better monetization. VideoNuze
Google+ Woes: The hype cycle has been in full effect with Google+. For about a month, you couldn’t escape the din of the tech elite declaring it the Next Big Thing. And then, naturally, it was just as quickly declared a failure. There’s more bad news for Google+, this time from the inside. At The Huffington Post, there’s a story that one of Google’s own engineers has described the “Facebook killer” as a “pathetic afterthought” and “knee-jerk reaction.” Ouch. The good news is the engineer, Steve Yegge, used Google+ for the diatribe. HuffPo
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond
Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.