Publishers are busy redoing their looks. In the past week, MSNBC, The Weather Channel and New York Magazine have all overhauled their sites.
They’re three very different publishers, trying to accomplish different goals. Vote below which did the best job.
After 17 years as part of a joint venture between Microsoft and NBC News, the cable news network finally has its own website. On Tuesday, it revealed its new look. The site boasts of being the first cable network to have its own social platform, and its site is also responsive.
“The digital side is going to be bigger than the TV side,” said MSNBC president Phil Griffin during a preview last week to the press. “And it’s going to be pretty soon.”
The Weather Channel:
What do people talk about when they have nothing else to say? The weather. Earlier this month the Weather Company redesigned its flagship Weather Channel site. The focus is a push into more local weather information. The site is set up to be more mobile-friendly, too, as tens of millions of people check their weather on their phones. Finally, Weather.com has recently been pumping out more original content, so now all those features have a handsome new home.
New York Magazine:
Two weeks ago, New York got its first homepage facelift in five years. The site really needed to upgrade its search and navigation functionalities. But unlike almost all of the other site redesigns of the last year that are heavy on big images and white space (see: Mashable and CNN), New York opted seems to have gone with a more-is-more approach, with wall-to-wall content on its new site.
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