Children of the 1980s, rejoice: Mario is getting his due.
The video game character, created by Nintendo, was introduced to the world in 1981 as a mustachioed, quintessentially Italian plumber, living in the Mushroom Kingdom with his taller brother, Luigi. His enemy: Donkey Kong. Mario went on to define early video gaming, and he’s now rightly been given a place of honor, thanks to gaming property IGN, which has rolled out the “Museum of Mario.”
Viewers can scroll and click their way through an interactive Mario timeline, beginning with his little-known early incarnation as “Jumpman” in the game Donkey Kong, through the as yet unreleased Mario video game coming out next month.
“We wanted the topic to be timeless but lend itself to interactivity. This led us to Mario. He is the most enduring property in video games, period,” said IGN co-founder and publisher Peer Schneider.
No arguments here. Mario games are credited with 210 million in unit sales. His legacy, of course, extends beyond the cash register. Mario became a cultural force.
With the launch of a new Mario game next month, the timing felt appropriate to create a virtual museum – a shrine to the ultimate icon in video game history. IGN expects that die-hard Mario fans will be touched by elements of the Museum specifically created to bring back memories of playing the game.
For instance, the design team recreated the experience of a Nintendo Entertainment System placed on a green shag carpet and the sounds of inserting the cartridge into the machine, “meant to evoke a sense of nostalgia with the experiences that accompanied playing Mario as a kid,” says Schneider. “I am confident that when our audience clicks on this article, they’re going to be blown away by the experience.”
HTML5 Hub, approached IGN a few months back with the idea to create a piece of content it was passionate about and let Intel create an HTML5 experience around it. In addition to the Rolling Stone feature, Intel has a similar editorial sponsorship with Vice Media for The Creators Project, a website covering the fusion of art and technology.
“We see it as a way to erase the borders around video content and better integrate it with the copy of the article. And it’s of course a nice content package for advertisers who want something exciting and interactive with the instant benefit of reaching a huge audience on desktop, mobile, and social,” said Schneider. With almost half of IGN’s readers consuming content on a tablet or mobile phone, using HTML5 makes for a more “seamless, dynamic cross-platform experience.”
In addition to the opportunities it presents for advertisers and readers, Schneider wonders what it means for repurposing old content in a new, dynamic way. Part of what he’ll be watching for in the Museum of Mario experiment is if “new packaging can revive classic content.” Seems like a question more brands and publishers should be considering as they look for inventive ways to engage loyal fans and bring in new ones.
Image via Wikimedia
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.