Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
Facebook’s Not Google and That’s OK: This is hardly earth-shattering news to people in the advertising world, but search is a more powerful indication of intent than socializing. Henry Blodget of Business Insider hits on this in a post that looks at Facebook’s challenge in building an ad business to rival Google. His points are correct — search is matching up advertisers with people actively expressing their interests while social doesn’t have that signal — he’s also mixing apples and oranges. Facebook’s big ad opportunity is in generating demand, not necessarily harvesting it. That’s why it is leaning so heavily on sponsored stories as a way to make real social recommendations into an ad product. That’s far different from a search ad mixed to a query. His point that advertising “where people hang out” is far less valuable than search is untrue; just look at the booming TV business. Business Insider — Brian Morrissey @bmorrissey
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.
Member ExclusiveDigiday’s 2022 Media Agency Report Analysis: The state and future of the media agency, client spending, staffing and beyond
Digiday staffers revealed the full results of the report and answered viewer questions for Digiday+ members on November 2.