Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @digiday.
News Corp. Plays Santa With Apps: Hoping to capitalize on the raft of tablets and smartphones that’ll be gifted this weekend, News Corp. is offering free access to the Android and iPad versions of its UK-based Sunday Times publication. It’ll be the first time in the paper’s history that it will publish on Christmas Day, but the company hopes the move will drive sales of the apps following the free taster, at £1.99 per issue. PaidContent — Jack Marshall @JackMarshall
Stick a Pinterest in that Website Please: Pinterest, a social networking and pinborading site on which members collect photos and links to products that they especially like, has been growing like a weed. New data from Hitwise demonstrates the uptick: Pinterest attracted 11 million visits, up almost 40-fold from just six months ago and is now one of the top 10 social networking sites Hitwise tracks. The site has become a daily habit for many of its users who skew female, between 25 and 44 years old. TechCrunch — Anne Sherber @annesherber
Wall Street Doesn’t Buy the Hype: It might seem Wall Street loves all tech stocks, but it’s down on some. Check out the online advertising company stocks that Goldman Sachs is betting against. SeekingAlpha –Carla Rover @carlarover
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.