Each day we provide a roundup of five stories from around the Web that our editors read and found noteworthy. Follow us on Twitter for updates throughout the day @Digiday.
Meet the ‘Acceptable Ad’: The biggest challenge for advertising in a user-is-in-control era is how to make it useful and even welcome. That’s no mean feat. Consider that there will be over 4 trillion online display ads alone served in 2012. How many are actually welcome by users? Adblock Plus was founded to solve the problem of online ads that gave users no value. The New York Times reports it is now pivoting a bit to not block all banners, but to let through “acceptable” ones. As was once said to me, “Sounds like communism, great on paper but not so much in execution.” There’s much debate about what exactly is an acceptable ad. The problem is what’s acceptable and welcome to one person isn’t to another. NYT — Brian Morrissey @bmorrissey
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
Inside one media company’s strategy to monetize the Fifa World Cup
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting
The wave of cost-cutting measures in Q3 is still flowing into Q4, with publishers under pressure to keep expenses down at a time of continuing economic uncertainty and budget planning.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Member ExclusiveMedia Briefing: Publishers’ Q3 earnings reports show promise, but not without sacrifice
Publishers' third quarter earning reports are in.
A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
As Xandr shuts down its Clypd platform, datafuelX's M3 SaaS product aims to solve some of the multi-currency, multi-platform problems with investing in convergent TV today.