Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens.
We are now entering day four of Advertising Week — but it feels like it’s been a month. By now you are surely experiencing Advertising Week burnout. Here are some telltale signs:
1. You are on a first-name basis with the Naked Cowboy.
2. You’ve perfected the “I’m just getting coffee” move to cut the long lines for sessions.
3. You have enough business cards to wallpaper every bathroom in your office.
4. You’re working on a Twitter Web app that filters out all mentions of Advertising Week and #AWX.
5. You’ve run into Bonin Bough at least seven times already.
6. You know which subway exits to get out of at Times Square for each Advertising Week venue.
7. You passed out wearing your lanyard.
8. You’re starting to earnestly believe Big Data will solve all the world’s problems.
9. You’ve spent more time with Matt Scheckner this week than your spouse.
10. You’ve been using the lack of Wifi as a conversation starter and/or pickup line.
11. You moderated multiple Big Data panels.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.
Member ExclusiveDigiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
Brands differ on how they use each marketing channel during the holidays -- even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.