Digiday Awards

The Digiday Awards is the industry’s annual recognition of the companies, campaigns and creatives modernizing media and marketing. Over the years, these awards have honored industry-leading work from Edelman, VICE, HP and more.

Planning to submit this year? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

View the winners

Key Dates

  • Shortlist Announcement: Sep 12, 2023
  • Winners Announcement: Sep 26, 2023

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Categories

  • Best Use of AI

    Awarding the most effective use of AI by a brand, agency or publisher.

  • Best E-Commerce Strategy

    Awarding the e-commerce strategy that has most successfully achieved set goals.

  • Best Partnership

    Awarding the partnership that has most successfully promoted a brand, product, or service.

  • Best Metaverse Gaming Activation

    Awarding the best gaming activation or experience within the metaverse.

  • Best In-Game Advertising Strategy

    Awarding the in-game advertisement strategy that has most successfully achieved set goals.

  • Best Metaverse Marketing Campaign

    Awarding the campaign that has been most successful in achieving its objectives through metaverse marketing.

  • Best Organic Marketing Campaign

    Awarding the marketing campaign that has most successfully achieved stated objectives without the use of paid advertising.

  • Best Experiential Campaign

    Awarding the campaign that has been most successful in achieving its objectives through either online or offline experiences.

  • Best Creative

    Awarding the best and most engaging ad creative of the year.

    Last Winner:
    Vaseline See My Skin
  • Best Collaboration

    Awarding the collaboration between an advertiser and a partner that has most successfully achieved set goals.

  • Best Use of Social

    Awarding the social media strategy that has been most creative, strategic and effective in achieving its objectives.

    Last Winner:
    Vaseline See My Skin
  • Best Use of Video

    ​​​​​Awarding a video strategy that most effectively drove audience engagement for a brand, agency or publisher.

  • Best Product Launch Campaign

    Awarding the campaign that has most successfully launched a new brand, product or service.

  • Best Branding Campaign B2B

    Awarding an ongoing B2B branded content series that has most successfully achieved set goals.

    Last Winner:
    Aon - The Aon Story
  • Best Branding Campaign B2C

    Awarding an ongoing B2C branded content series that has most successfully achieved set goals.

  • Best Multi-Platform Campaign

    Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.

  • Best Search Campaign

    Awarding the campaign that has been most successful in achieving its objectives through the utilization of search engine marketing.

  • Best Audio Campaign

    Awarding the campaign that has been most successful in achieving its objectives through audio mediums including podcasts, streaming content and radio.

  • Best PR Campaign

    Awarding the campaign that has been most successful in achieving its objectives by generating buzz, earned media and positive publicity.

  • Most Innovative Publisher

    Awarding a publisher that best exemplifies original thinking and creativity in editorial, audience development and revenue generation.

    Last Winner:
    Doing Things Media
  • Most Innovative Agency

    Awarding the agency that has been most strategic, original and effective in helping partners achieve their goals.

    Last Winner:
    Spectrum Reach
  • Most Innovative Brand

    Awarding the brand that is modernizing the industry through innovative marketing, advertising and customer engagement strategies.

  • Most Innovative Technology Platform

    Awarding the technology platform that has been most effective in helping partners achieve their goals.

  • Best Use of Influencer Marketing

    Awarding the influencer marketing strategy that has been most creative, strategic and effective in achieving its objectives.

  • Best Gaming/Esports Campaign

    Awarding the gaming and/or esports campaign that has been most successful in achieving set goals.

  • Leader of the Year

    Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.

    Last Winner:
    Black & White Zebra

Judges

  • Jen Walsh
    DIGITAL BOARD DIRECTOR
    STARCOM
  • Heidi Waldusky
    VP, BRAND MARKETING
    QUAD
  • Shuree Jones
    GROUP DIRECTOR, PAID SOCIAL & INFLUENCER MEDIA
    RAIN THE GROWTH AGENCY
  • Yadira Noelle Harrison
    CO-FOUNDER
    VERB.
  • Douglas Brundage
    FOUNDER & CEO
    KINGSLAND
  • Steve Savic
    EVP, EXECUTIVE CREATIVE DIRECTOR
    CRITICAL MASS
  • Andrew Temkin
    HEAD OF GAMING
    REACH AGENCY
  • Greg Kahn
    CEO
    GK DIGITAL VENTURES
  • Claire Russell
    HEAD OF MEDIA
    FITZCO
  • Shruti Samant
    DIGITAL MARKETING LEADER, CPG, BANKING AND TECH
    PROCTER & GAMBLE
  • Yuko Tsukada
    CREATIVE DIRECTOR/HEAD OF STUDIO - BLOOMBERG MEDIA STUDIOS JAPAN / APAC
    BLOOMBERG MEDIA
  • Sara Vinten
    CREATIVE DIRECTOR
    MOSAIC NORTH AMERICA
  • Kerri Stumpo
    HEAD OF MEDIA AND COMMUNICATIONS STRATEGY
    BUTLER, SHINE, STERN & PARTNERS
  • John Cornette
    CHIEF CREATIVE OFFICER
    EP+CO
  • Victoria Jordan
    GM OF BRANDED CONTENT AND CREATIVE
    MY CODE
  • Mark Singer
    US CHIEF MARKETING OFFICER
    DELOITTE DIGITAL
  • Ben Gogley
    SENIOR VICE PRESIDENT, MEDIA PLANNING
    INNOCEAN USA
  • Tanisha A. Sykes
    EDITORIAL DIRECTOR, FINANCE, T BRAND STUDIO
    THE NEW YORK TIMES
  • Aditi Rajvanshi
    FOUNDER, DIRECTOR OF STRATEGY
    BREWING AWESOME, PORTAL A
  • Michael Boychuk
    CCO & CO-FOUNDER
    LITTLE HANDS OF STONE
  • Phil Rowley
    HEAD OF FUTURES
    OMNICOM MEDIA GROUP UK
  • Kristen Hartley
    CONTENT DIRECTOR - PRODUCTION, CO-PRODUCTIONS & DEVELOPMENT
    IBM ORIGINALS
  • Stephan Cieplik
    CHIEF REVENUE OFFICER
    TSM
  • Gillian Sheldon
    FOUNDER AND CEO
    SHELDON STRATEGY & CONSULTING
  • Christopher Erb
    FOUNDER AND MANAGING PARTNER
    TRIPLECLIX
  • Tom Kelley
    CEO
    THE REVIVAL HOUSE
  • Elen Gasparyan
    CO-FOUNDER/EXECUTIVE CREATIVE DIRECTOR
    DAVEL CREATIVE AGENCY
  • Daniel Binns
    GLOBAL CHIEF GROWTH OFFICER & CEO NA
    INTERBRAND
  • Jiri Bures
    EXECUTIVE CREATIVE DIRECTOR
    IMAGINATION
  • Chip Gross
    MANAGING DIRECTOR
    WORK & CO
  • Mike Caguin
    CHIEF CREATIVE OFFICER
    PERISCOPE
  • Will Cady
    GLOBAL BRAND AMBASSADOR
    REDDIT, INC.
  • Anna Hoffman
    EXECUTIVE CREATIVE DIRECTOR, CREATIVE STUDIO
    APARTMENT THERAPY MEDIA
  • Dana Droppo
    CHIEF BRAND OFFICER
    BILLBOARD
  • Glenn Ginsburg
    PRESIDENT
    THE QYOU
  • Agatha Emina
    MANAGING DIRECTOR
    WILD FUSION LIMITED
  • Eric Perko
    FOUNDER & CEO
    APOLLO PARTNERS
  • Jen Simonds
    VP, BRAND STRATEGY AND CONTENT
    NASDAQ
  • Anthony Yell
    CHIEF CREATIVE OFFICER
    RAZORFISH
  • Patrick Schmidt
    MANAGING DIRECTOR, WHEELHOUSE LABS
    WHEELHOUSE GROUP
  • Lina Renzina
    MEDIA PARTNERSHIPS LEAD, LIFESTYLE AND EDUCATION
    TIKTOK
  • Jainnie Cho
    VICE PRESIDENT, BBC STORYWORKS, EMEA
    BBC STUDIOS
  • Graham Howes
    VP, MARKETING AND DISTRIBUTION
    BUSTLE DIGITAL GROUP
  • Ally Holt
    DIRECTOR, AUDIENCE DEVELOPMENT & MONETIZATION, E! NEWS
    NBCUNIVERSAL MEDIA, LLC
  • Chris Phillips
    VP, BRANDED CONTENT SALES AND STRATEGY
    REALTOR.COM
  • Danielle Donnelly
    CHIEF STRATEGY OFFICER
    FORMERLY KNOWN AS

Past Winners

  • Ally do it Right
  • Code and Theory
  • Comedy central
  • Crocs
  • DoorDash
  • Edelman
  • Food52
  • Hewlett Packard
  • The Martin Agency
  • Now This News
  • Planned Parenthood
  • Publicis Sapient
  • Salesforce
  • US Air Force
  • Vice

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.