Marketplace Strategies Forum

Book Passes

At the Marketplace Strategies Forum, we will be tackling all things marketplaces, from selling to advertising. As luxury retailers enter the new ecosystems and as CPG companies compete for ad space, every retailer or brand has to bet on using third-party marketplaces. From the platforms themselves, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Speakers

Lauren SanvidgeWUNDERMAN THOMPSON COMMERCEMEDIA DIRECTOR
Margaux LoganPUBLICISVP, HEAD OF ONLINE MARKETPLACES, AMERICAS
Jessica YoungBUBBLEFOUNDER & CEO
Savraj SinghBUBBLECTO
Nicole EckelsGLASSHOUSE FRAGRANCESCO-FOUNDER & CEO
Suzanne SkopINSTACARTDIRECTOR, AGENCY PARTNERSHIPS
Mark SpencerJANE.COMSVP, COMMERCIAL OPERATIONS
Alasdair McLean-ForemanTEIKAMETRICSCEO & FOUNDER
Canaan Schladale-ZinkQUARTILECRO
Adam EpsteinPERPETUAVP OF GROWTH

See all Speakers

Agenda

Sep 21

9:00 a.m. EST

Registration Opens

Welcome Desk

9:30 a.m. EST

Challenge Board & Town Hall

Bamboo Hub and Oasis

Join us as we discuss the challenges surrounding selling and advertising on marketplaces in 2021.

Town Hall: Selling on Marketplaces

Oasis

Gabriela Barkho

REPORTER

MODERN RETAIL

Town Hall: Advertising on Marketplaces

Bamboo Hub

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

10:15 a.m. EST

Networking Break

The Gallery

10:30 a.m. EST

Opening Remarks

Oasis

Before we open up our mainstage sessions, we will go over some key marketplace trends to set the scene.

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

10:45 a.m. EST

Keep Supply High

Oasis

Given the current global climate, what has the impact been on making sure your customers are still purchasing and receiving orders? Hear from one exec as they outline their supply chain strategy

Mark Spencer

SVP, COMMERCIAL OPERATIONS

JANE.COM

Moderator

Gabriela Barkho

11:15 a.m. EST

Retail Media – A deep dive on paid media from Amazon to Walmart.

Oasis

Adam Epstein

VP OF GROWTH

PERPETUA

11:30 a.m. EST

How to Create a Full Funnel Branded Experience on Amazon

Oasis

It’s no secret that consumers research and discover products across multiple channels at once and have a much more direct path to purchase given the rise of e-commerce and social commerce, making online and offline shopping journeys less linear. In this session, Publicis Commerce’s vp head of online marketplaces, Margaux Logan will discuss the power of upper-funnel tactics like OTT and how they can build awareness but also drive consumers to lower-funnel actions that brands use to identify success. She’ll also share a CPG case of how a popular brand was able to create a unique experience via Amazon’s DSP, FireTV, OTT, and IMDb offerings.

Margaux Logan

VP, HEAD OF ONLINE MARKETPLACES, AMERICAS

PUBLICIS

Moderator

Cale Weissman

11:50 a.m. EST

The New Best Practices for E-Commerce Marketing

Oasis

The last year and half have dramatically changed the e-commerce marketing practice. Competition is high and budgets have ballooned. A new set of ‘table stakes’ have been set. Quartile offers advice for where and how to leverage technology to achieve outsized results

Canaan Schladale-Zink

CRO

QUARTILE

12:05 p.m. EST

Winning the Digital Shelf Across Retailers

Oasis

Now that brands and agencies have more control over their marketplace advertising with self-service paid search, where to begin may seem daunting. However, by applying best practices across retailers, brands can be in the driver’s seat and take control of their e-commerce performance. Lauren Sanvidge, the e-commerce media director at Wunderman Thompson Commerce will take you through what drives a retailer’s algorithm and how to win the first page of search.

Lauren Sanvidge

MEDIA DIRECTOR

WUNDERMAN THOMPSON COMMERCE

12:30 p.m. EST

Lunch

The Gallery

1:30 p.m. EST

Working Groups

Bamboo Hub and Oasis

Working Group: Selling on Marketplaces

Oasis

In this working group, we’ll discuss challenges and solutions around selling on various marketplaces.

Gabriela Barkho

REPORTER

MODERN RETAIL

Working Group: Advertising on Marketplaces

Bamboo Hub

In this working group, we’ll discuss challenges and solutions around advertising on various marketplaces.

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

2:15 p.m. EST

Networking Break

The Gallery

2:35 p.m. EST

Luxury on Amazon

Oasis

In recent years, Amazon has updated its platform in order to make space for luxury brands. In this session, Glasshouse Fragrances CEO, Nicole Eckels will discuss how the brand has made a name for itself as a luxury brand on Amazon as well as best practices to follow as far as positioning luxe products on a large marketplace.

Nicole Eckels

CO-FOUNDER & CEO

GLASSHOUSE FRAGRANCES

Moderator

Gabriela Barkho

2:55 p.m. EST

The Multiplier Effect of Multi-Marketplace Optimization

Oasis

Alasdair McLean-Foreman

CEO & FOUNDER

TEIKAMETRICS

3:10 p.m. EST

What Does Online Grocery Shopping Look Like in 2021 and Beyond?

Oasis

In this session, Instacart’s director of agency partnerships, Suzanne Skop will discuss Instacart Ads, where brands are able to connect with Instacart consumers shopping in the digital grocery aisles. She will also share some data and insights on shopping behavior and advertising performance that Instacart has collected from being a home for online grocery shoppers.

Suzanne Skop

DIRECTOR, AGENCY PARTNERSHIPS

INSTACART

Moderator

Cale Weissman

3:35 p.m. EST

Amazon Isn’t For Everyone; Why The Pendulum Is Swinging To Niche Marketplaces

Oasis

In this session, BUBBLE executives, Jessica Young and Savraj Singh will be discussing why they launched BUBBLE, their mission, and why niche online marketplaces are the future of retail for many brands.

Jessica Young

FOUNDER & CEO

BUBBLE

Savraj Singh

CTO

BUBBLE

Moderator

Cale Weissman

4:00 p.m. EST

Key Takeaways & Closing Remarks

Oasis

We will close the day by recapping the key learnings from our content.

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

4:15 p.m. EST

Cocktail Reception

The Gallery

See Full Day

Overall, I was very impressed with the content of the speeches and felt that the event was run very well.

Samsung

Senior Manager

It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on marketplace platforms.

Sony Electronics

Channel Marketing Manager

As a brand looking to start selling on marketplaces, it was very insightful to learn successful strategies as well as struggles with selling on those platforms.

Bonnier Corporation

Marketing Director

Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue