At the Marketplace Strategies Forum, we will be tackling all things marketplaces, from selling to advertising. As luxury retailers enter the new ecosystems and as CPG companies compete for ad space, every retailer or brand has to bet on using third-party marketplaces. From the platforms themselves, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.
Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.
Join us as we discuss the challenges surrounding selling and advertising on marketplaces in 2021.
Before we open up our mainstage sessions, we will go over some key marketplace trends to set the scene.
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SVP, COMMERCIAL OPERATIONS
VP OF GROWTH
VP, HEAD OF ONLINE MARKETPLACES, AMERICAS
The last year and half have dramatically changed the e-commerce marketing practice. Competition is high and budgets have ballooned. A new set of ‘table stakes’ have been set. Quartile offers advice for where and how to leverage technology to achieve outsized results
WUNDERMAN THOMPSON COMMERCE
In this working group, we’ll discuss challenges and solutions around selling on various marketplaces.
In this working group, we’ll discuss challenges and solutions around advertising on various marketplaces.
CO-FOUNDER & CEO
CEO & FOUNDER
DIRECTOR, AGENCY PARTNERSHIPS
FOUNDER & CEO
We will close the day by recapping the key learnings from our content.
Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.
– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue
Learn more about lead generation, thought leadership and branding opportunities for this event.