At the Marketplace Strategies Forum, we will be tackling all things marketplaces, from selling to advertising. As luxury retailers enter the new ecosystems and as CPG companies compete for ad space, every retailer or brand has to bet on using third-party marketplaces. From the platforms themselves, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business.
Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.
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Lauren SanvidgeWUNDERMAN THOMPSON COMMERCEMEDIA DIRECTOR
Margaux LoganPUBLICISVP, HEAD OF ONLINE MARKETPLACES, AMERICAS
Jessica YoungBUBBLEFOUNDER & CEO
Nicole EckelsGLASSHOUSE FRAGRANCESCO-FOUNDER & CEO
Join us as we discuss the challenges surrounding selling and advertising on marketplaces in 2021.
Town Hall: Selling on Marketplaces
Town Hall: Advertising on Marketplaces
10:15 a.m. EST
10:30 a.m. EST
Before we open up our mainstage sessions, we will go over some key marketplace trends to set the scene.
10:45 a.m. EST
Keep Supply High
Given the current global climate, what has the impact been on making sure your customers are still purchasing and receiving orders? Hear from one exec as they outline their supply chain strategy
SVP, COMMERCIAL OPERATIONS
11:15 a.m. EST
Retail Media – A deep dive on paid media from Amazon to Walmart.
VP OF GROWTH
11:30 a.m. EST
How to Create a Full Funnel Branded Experience on Amazon
It’s no secret that consumers research and discover products across multiple channels at once and have a much more direct path to purchase given the rise of e-commerce and social commerce, making online and offline shopping journeys less linear. In this session, Publicis Commerce’s vp head of online marketplaces, Margaux Logan will discuss the power of upper-funnel tactics like OTT and how they can build awareness but also drive consumers to lower-funnel actions that brands use to identify success. She’ll also share a CPG case of how a popular brand was able to create a unique experience via Amazon’s DSP, FireTV, OTT, and IMDb offerings.
VP, HEAD OF ONLINE MARKETPLACES, AMERICAS
11:50 a.m. EST
The New Best Practices for E-Commerce Marketing
The last year and half have dramatically changed the e-commerce marketing practice. Competition is high and budgets have ballooned. A new set of ‘table stakes’ have been set. Quartile offers advice for where and how to leverage technology to achieve outsized results
12:05 p.m. EST
Winning the Digital Shelf Across Retailers
Now that brands and agencies have more control over their marketplace advertising with self-service paid search, where to begin may seem daunting. However, by applying best practices across retailers, brands can be in the driver’s seat and take control of their e-commerce performance. Lauren Sanvidge, the e-commerce media director at Wunderman Thompson Commerce will take you through what drives a retailer’s algorithm and how to win the first page of search.
WUNDERMAN THOMPSON COMMERCE
12:30 p.m. EST
1:30 p.m. EST
Bamboo Hub and Oasis
Working Group: Selling on Marketplaces
In this working group, we’ll discuss challenges and solutions around selling on various marketplaces.
Working Group: Advertising on Marketplaces
In this working group, we’ll discuss challenges and solutions around advertising on various marketplaces.
2:15 p.m. EST
2:35 p.m. EST
Luxury on Amazon
In recent years, Amazon has updated its platform in order to make space for luxury brands. In this session, Glasshouse Fragrances CEO, Nicole Eckels will discuss how the brand has made a name for itself as a luxury brand on Amazon as well as best practices to follow as far as positioning luxe products on a large marketplace.
CO-FOUNDER & CEO
2:55 p.m. EST
The Multiplier Effect of Multi-Marketplace Optimization
CEO & FOUNDER
3:10 p.m. EST
What Does Online Grocery Shopping Look Like in 2021 and Beyond?
In this session, Instacart’s director of agency partnerships, Suzanne Skop will discuss Instacart Ads, where brands are able to connect with Instacart consumers shopping in the digital grocery aisles. She will also share some data and insights on shopping behavior and advertising performance that Instacart has collected from being a home for online grocery shoppers.
DIRECTOR, AGENCY PARTNERSHIPS
3:35 p.m. EST
Amazon Isn’t For Everyone; Why The Pendulum Is Swinging To Niche Marketplaces
In this session, BUBBLE executives, Jessica Young and Savraj Singh will be discussing why they launched BUBBLE, their mission, and why niche online marketplaces are the future of retail for many brands.
FOUNDER & CEO
4:00 p.m. EST
Key Takeaways & Closing Remarks
We will close the day by recapping the key learnings from our content.
Overall, I was very impressed with the content of the speeches and felt that the event was run very well.
It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on marketplace platforms.
Channel Marketing Manager
As a brand looking to start selling on marketplaces, it was very insightful to learn successful strategies as well as struggles with selling on those platforms.
Digiday will follow strict protocols to ensure the safety of everyone in attendance. Here are a few things to expect, but for specific questions or accommodations, please contact us here.
– Attendees will be required to show proof of vaccination prior to the event – Digiday will distribute masks that will be required to be worn indoors at all times – Outdoor 8-Minute Meetings and meal functions when possible – Social distancing during sessions and throughout the venue – A cap on the number of registrants – Sanitizing stations throughout the venue