As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.

But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

Join us at Digiday’s Media Buying Summit: The Programmatic Buyer as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.

Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.

Speakers

  • speaker
    Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
  • speaker
    Mateusz DrelaZEROPARKMANAGING DIRECTOR
  • speaker
    Matt DrenglerPODSIGHTSDIRECTOR OF PARTNERSHIPS
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Andrew GoodeHAVAS MEDIA GROUPEVP, MANAGING DIRECTOR, INVESTMENT
  • speaker
    Sara GothMY CODEVP OF CLIENT DEVELOPMENT
  • speaker
    Tom GrantHAVAS MEDIA GROUPSVP, PROGRAMMATIC PLATFORMS & OPERATIONS
  • speaker
    Gogi GuptaGUPTA MEDIAFOUNDER & CEO
  • speaker
    Arthur HainlineBIDTELLECTVICE PRESIDENT OF PRODUCT
  • speaker
    Michelle HarnessWILANDDIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES
  • speaker
    Chelsea JacobsenCHANNEL FACTORYVICE PRESIDENT, SALES, CENTRAL US & CANADA
  • speaker
    Rachel KlausnerCAPTIFYVP, SALES – US WEST & CENTRAL
  • speaker
    Jenn LockhartTEADSVP, SALES
  • speaker
    Sargi MannGROUPM NEXUSEVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS
  • speaker
    Egbavwe PelaCMI MEDIA GROUPSVP, GROUP MEDIA LEAD
  • speaker
    Laura PetersonSPARK FOUNDRYSVP, PRECISION MARKETING
  • speaker
    Brent PoerPUBLICIS IMAGINE GLOBAL CLIENT LEAD & PRESIDENT
  • speaker
    Rohan RameshKNOWNVP OF DATA & MEDIA SCIENCE
  • speaker
    James RutherfordPANTHEONDIRECTOR, PARTNERSHIPS
  • speaker
    Mike SchoelchIRONSOURCEVP, SALES
  • speaker
    Ryan SchoenfeldKERVVP OF DIGITAL STRATEGY
  • speaker
    Dru SilOMNICOM MEDIA GROUPRETAIL DATA ANALYTICS LEAD, US
  • speaker
    Adam SimonIPG MEDIA LABSVP, EXECUTIVE DIRECTOR, STRATEGY
  • speaker
    Stacey StewartUMWWUS CHIEF MARKETPLACE OFFICER
  • speaker
    Jillian TateBOUNTEOUSSVP, MEDIA
  • speaker
    Matthew WeisbeckerMY CODECRO
See all Speakers

Agenda

2:00 p.m. PT
Registration Opens
Mesquite Ballroom Foyer
2:30 p.m. PT
Opening Remarks & State of the Industry
Mesquite Ballroom

Join us as we open the event and go over key trends.

2:40 p.m. PT
The Great Re-Evaluation: How the Pandemic Era Has Impacted American Attitudes, Values, and Behaviors
Mesquite Ballroom

The Covid-19 pandemic was an unexpected turning point in American lives from mandates, restrictions, and forced isolation. Publicis Media sought to explore the lasting impact of this pivotal experience to better understand how American attitudes and behaviors have changed as a result. Through both quantitative and qualitative research methods, Publicis Media set out to capture the fundamental mindset shifts that have occurred in the US and which will continue to shape the consumer landscape for years to come. Brands can utilize these findings to better understand how decision-making in their category has evolved, how the habits and values of their consumer have shifted, and how to empathically speak to the consumer in a way that’s relevant to them now. While audiences of all kinds have been forever impacted, hear Brent Poer, global client lead & president of Publicis Imagine as he shares this research that can be continually referenced to help inform, inspire, and navigate the American consumer of today.

speaker

Brent Poer

GLOBAL CLIENT LEAD & PRESIDENT

PUBLICIS IMAGINE

speaker
Moderator
Jim Cooper
3:05 p.m. PT
Beyond 2022: Embracing Entropy
Mesquite Ballroom

Although the pandemic shifted Americans’ attitudes, values, and behaviors, can we expect those changes to be permanent? With a lot of uncertainty about the future, what can people be certain of and how are agencies to navigate the entropic future? Join this session to hear Adam Simon, svp, executive director of strategy at IPG Media Lab, UM’s innovation division, share the Lab’s research and outlooks about what to expect from the next 10 years.

speaker

Adam Simon

SVP, EXECUTIVE DIRECTOR, STRATEGY

IPG MEDIA LAB

speaker
Moderator
Jim Cooper
3:30 p.m. PT
Capitalizing Investments in a Time of Disruption
Mesquite Ballroom

Marketers are faced with more disruptions to their businesses than ever before, and need sophisticated agency partners to help them navigate those rougher waters. But as much as there’s disruption to business norms, the fundamentals of what marketers need to focus on remains the same: how can they get more value out of their marketing investments? GroupM Nexus was formed to address these concerns by bringing together a potent mixture of addressable content & TV, AI, commerce, programmatic advertising, search and social expertise to deliver on the business outcomes that lie under the surface of those whitecaps. Join this session to hear how Sargi Mann, evp, head of digital strategy & investments for GroupM Nexus discuss how to harness the tools to get to these answers.

speaker

Sargi Mann

EVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS

GROUPM NEXUS

speaker
Moderator
Michael Bürgi
3:55 p.m. PT
Guess Who?: The Nuance of Content and Audiences
Mesquite Ballroom

Finding the right audience for your brand can be tricky. Contextual targeting is key, but in a world where consumers are mixing it up, brands and agencies have to be thoughtful about ad placement now more than ever.

speaker

Chelsea Jacobsen

VICE PRESIDENT, SALES, CENTRAL US & CANADA

CHANNEL FACTORY

speaker

Laura Peterson

SVP, PRECISION MARKETING

SPARK FOUNDRY

4:25 p.m. PT
Coffee & Networking Break
Mesquite Ballroom Foyer
4:45 p.m. PT
Challenge Board & Town Hall
Juniper Ballroom

Exclusive to agencies – Sponsored by IAS

Join this open and honest discussion group to chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules. The Town Hall will go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

Cognitiv: 5:20 p.m

Wiland: 5:30 p.m

 

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

speaker

Michelle Harness

DIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES

WILAND

5:45 p.m. PT
VIP Welcome Reception
Ironwood Ballroom

By invitation only.

6:00 p.m. PT
8-Minute Meetings
Ironwood Ballroom

By invitation only.

The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. PT
Cocktail Reception
Mesquite Lawn

Cocktails provided by AdDaptive

Join us for a cocktail to wrap up day one of the summit. 

Open to all.

8:00 p.m. PT
Dinner
Citrus & Palm

No dinner plans? No problem. Join fellow attendees at a closely located restaurant. Costs are at your own expense.

9:30 p.m. PT
After Hours Hangout
The Tavern at Citrus & Palm

Close day one of the summit by grabbing a drink with fellow attendees. Costs are at your own expense.

7:30 a.m. PT
Morning Yoga
Building 2-4 Lawn across from Miramonte Green

Sign up at the registration desk.

8:30 a.m. PT
Breakfast & Registration Reopen
Mesquite Lawn & Mesquite Ballroom Foyer

While registration re- opens, breakfast will be served courtesy of Digiday.

9:00 a.m. PT
Welcome Back
Mesquite Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

9:05 a.m. PT
The Past, Present and Future of the Media Buying Ecosystem
Mesquite Ballroom

In this wide-ranging discussion, Andrew Goode, evp, managing director of investment and Tom Grant, svp, group director of investment operations with Havas Media Group tackle the agency network’s approach to solving problems and seeking out new opportunities across the media buying ecosystem. Discussion topics include the continued lack of transparency despite promises otherwise, the ability of DSPs and SSPs to co-exist, the importance of sustainability as means to efficiency, and unpacking a complex video landscape.

speaker

Tom Grant

SVP, PROGRAMMATIC PLATFORMS & OPERATIONS

HAVAS MEDIA GROUP

speaker

Andrew Goode

EVP, MANAGING DIRECTOR, INVESTMENT

HAVAS MEDIA GROUP

speaker
Moderator
Michael Bürgi
9:30 a.m. PT
Measure the Impact of Your Podcast Ads With Podsights
Mesquite Ballroom

A major challenge that advertisers cited when it comes to podcast advertising is being able to measure the success of their campaigns. Not only are podcast ads measurable but through Podsights’ pixel-based attribution, advertisers are able to validate and scale their podcast advertising efforts.

speaker

Matt Drengler

DIRECTOR OF PARTNERSHIPS

PODSIGHTS

9:45 a.m. PT
Leveraging First Party Data to Drive Success Across Social Platforms
Mesquite Ballroom

In a time when advertisers and media buyers grow more and more beholden to the “black box algorithm” of social media, how can we continue to optimize campaigns and not just “trust the platforms”? In this session, hear from Rohan Ramesh, vice president of data science at Known, as he dives into the changing social media landscape and what this means for media planning today, and where there is opportunity to leverage first party data to more accurately measure and drive success across social platforms.

speaker

Rohan Ramesh

VP OF DATA & MEDIA SCIENCE

KNOWN

speaker
Moderator
Antoinette Siu
10:05 a.m. PT
Workshop with Kerv
Mesquite Ballroom

Moving Video from Passive Awareness to Active Engagement with the First  Shoppable/Interactive DSP 

speaker

Ryan Schoenfeld

VP OF DIGITAL STRATEGY

KERV

10:20 a.m. PT
Programmatic Commerce Analytics
Mesquite Ballroom

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. Join this session to hear Dru Sil, retail data analytics lead, US with Omnicom Media Group to hear how this tool is allowing for more competitive programmatic campaigns.

speaker

Dru Sil

RETAIL DATA ANALYTICS LEAD, US

OMNICOM MEDIA GROUP

speaker
Moderator
Michael Bürgi
10:40 a.m. PT
The Right Audience: Achieving Authenticity With Scale
Mesquite Ballroom

Authenticity is a key component when reaching audiences and how brands leverage data can play a big part. Join this session to learn more about how brands can more effectively target their audiences with scale and speak to consumers with authenticity.

speaker

Sara Goth

VP OF CLIENT DEVELOPMENT

MY CODE

speaker

Matthew Weisbecker

CRO

MY CODE

10:50 a.m. PT
Is the Metaverse the Path to Inclusion?
Mesquite Ballroom

Web3, which includes the metaverse, offers a lot of potential for getting things right in terms of diversity, equity & inclusion. It’s in its infancy – and this is the best time for marketers to be getting involved. Understanding the customer journey, particularly how that journey is different among the BIPOC community, is critical for preparing a marketing approach in the long term. Web3 offers unique opportunities to ensure inclusion and better targeting across diverse audiences. Join this session to hear Egbavwe Pela, svp, group media lead with CMI Media Group and Kerel Cooper, president of advertising at Group Black for an understanding of what the future of marketing in the metaverse looks like for BIPOC audiences and why getting involved now can benefit brands in the future.

speaker

Egbavwe Pela

SVP, GROUP MEDIA LEAD

CMI MEDIA GROUP

speaker

Kerel Cooper

PRESIDENT OF ADVERTISING

GROUP BLACK

speaker
Moderator
Jim Cooper
11:18 a.m. PT
Coffee & Networking Break
Mesquite Ballroom Foyer
11:25 a.m. PT
Town Hall
Juniper Ballroom

Exclusive to agencies – Sponsored by DISH

We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

IronSource: 11:55 a.m: In-App Insiders

Zeropark: 12:05 a.m: Creating shoppable moments with every click

Captify: 12:15 a.m

speaker

Mateusz Drela

MANAGING DIRECTOR

ZEROPARK

speaker

Rachel Klausner

VP, SALES – US WEST & CENTRAL

CAPTIFY

speaker

Mike Schoelch

VP, SALES

IRONSOURCE

12:30 p.m. PT
Lunch
Mesquite Lawn

Lunch will be served courtesy of Digiday.

12:30 p.m. PT
360 Workshop With Bidtellect: The Future of Green in Advertising: Radical Transparency & Sustainability
Date Palm

By invitation only.

The biggest open secret in the adtech world is waste. But change is coming…along with a more green, sustainable marketplace. The newest tools to the market will track the carbon cost of your media and offer transparency into where your media and dollars are going. Bidtellect VP of Product Arthur Hainline breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising.

Led by: Arthur Hainline, Vice President of Product at Bidtellect

Lunch will be served courtesy of Bidtellect.

speaker

Arthur Hainline

VICE PRESIDENT OF PRODUCT

BIDTELLECT

1:30 p.m. PT
Afternoon Break
6:00 p.m. PT
8-Minute Meetings
Ironwood Ballroom

By invitation only.

The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. PT
Cocktail Reception
Mesquite Lawn

Open to all.

Join us for a cocktail to wrap up day two of the summit. 

Cocktails provided by Trusted Media Brands

8:00 p.m. PT
Dinner with Friends
Citrus & Palm

No dinner plans? No problem. Join fellow attendees for a meal at a closely located restaurant. Costs are at your own expense.

9:30 p.m. PT
After Hours Hangout
The Tavern at Citrus & Palm

Join fellow attendees for a drink to wrap up day two of the summit. Costs are at your own expense.

8:30 a.m. PT
Breakfast
Mesquite Lawn

Breakfast will be served courtesy of Digiday.

9:00 a.m. PT
Welcome Back
Mesquite Ballroom
speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

9:05 a.m. PT
Data Clean Rooms
Mesquite Ballroom

Given ongoing data privacy concerns, it may feel like everyone in advertising believes in using a data clean room these days. But, in actuality, they’re not that popular, at least not yet. So long as privacy and decentralization of data continue to fuel the industry, the market may be awash with solutions preaching different takes on the same goal: scaling the use of identity in a privacy-compliant way. In this session, join Jillian Tate, svp of media at Bounteous as they share their predictions on if data clean rooms will be the holy grail solution once third-party cookies become obsolete.

speaker

Jillian Tate

SVP, MEDIA

BOUNTEOUS

speaker
Moderator
Michael Bürgi
9:25 a.m. PT
Future-proofing Brands in a Cookieless World: The Key to Contextual Relevance
Mesquite Ballroom

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can future-proof their businesses in a cookieless future with Stacey Stewart, US chief marketplace officer, UM Worldwide.

speaker

Stacey Stewart

US CHIEF MARKETPLACE OFFICER

UMWW

speaker
Moderator
Antoinette Siu
9:45 a.m. PT
How to Talk About and Tackle Marketers’ Biggest Website Challenges
Mesquite Ballroom

Today’s marketers face a long list of all-too-common roadblocks to generating results with their websites, like internal siloes, slow-moving technology and collaboration challenges. We know they need agility to drive pipeline, but how can we help them get it? Join James Rutherford, Pantheon Director, Partnerships, as he digs into messages that resonate with these important buyers, as well as the powerful combination of people, process, and platform that can solve their biggest challenges.

speaker

James Rutherford

DIRECTOR, PARTNERSHIPS

PANTHEON

10:00 a.m. PT
Evaluating and Selling Post-ATT Success in a Recession
Mesquite Ballroom

Join this session to hear Gogi Gupta, founder and chief executive officer of Gupta Media discuss app tracking transparency in today’s climate. How do agencies translate success to the C-suite in a post-ATT world? What tests do marketers need to be thinking about as alternatives? What metrics really matter when selling outcomes to C-suite? Most importantly, how does the current economic volatility change the way that marketers should communicate the value of performance media?

speaker

Gogi Gupta

FOUNDER & CEO

GUPTA MEDIA

speaker
Moderator
Jim Cooper
10:20 a.m. PT
The Attention Economy: Leading With Attention to Drive Brand Outcomes in a Changing Economy
Mesquite Ballroom

As economic uncertainty continues, reaching new and existing consumers in the right place at the right time is more valuable than ever. We have seen consumer behavior shift drastically over the last 3 years which means that the way we engage and measure brand outcomes is also shifting. Join Teads for a discussion on how starting with Attention will help you to drive sustainable growth for your brand by improving your ad effectiveness and reducing wastage during this changing economy

speaker

Jenn Lockhart

VP, SALES

TEADS

10:30 a.m. PT
Closing Remarks & Key Takeaways
Mesquite Ballroom

Hear a summary and key takeaways learned over the course of the summit.

speaker

Michael Bürgi

SENIOR EDITOR, MEDIA BUYING AND PLANNING

DIGIDAY

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

speaker

Antoinette Siu

MEDIA AGENCY REPORTER

DIGIDAY

See Full Day

Attendees

Who Attends?
  • 81%
    Director-level and above
  • 88%
    Expect to do business with a connection made
See all Attendees

Sponsors

Venue

Miramonte Indian Wells Resort & Spa

45000 Indian Wells Ln Indian Wells
CA 92210
Due to limited availability at the venue hotel, we have booked a room block at the Hyatt Regency, across the street from where the conference is taking place. Reserve your room here. The room block will remain open until September 22 or when it sells out.

Digiday Media Buying Summit April 2022 Photos

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