Video games are the new social media. Across demographic categories, people have flooded into game worlds during the COVID-19 pandemic, using them to socialize, unwind and attend events that once took place in physical space. Now, more than ever, video games present a fantastic opportunity for brands to connect with consumers in their natural habitats.

As gaming ascends to become the dominant form of media and entertainment, a multitude of paths have opened for companies interested in reaching this new audience. Join us on November 7 as we bring together brand, agency and media leaders to discuss the future of gaming and how brands can leverage gaming and esports to reach their audience.

As an attendee of Digiday’s Gaming Advertising Forum, you’ll also have access to our Future of TV Week virtual town hall, taking place November 8.

Part of Digiday Media Presents: Future of TV Week. For more information on the week and other connected events, visit the page here.

Speakers

  • speaker
    Melissa CroftINFLUENCER & XTREME MAKEUP ATHLETE
  • speaker
    Michael Isaacs-Olaye IAS – INTEGRAL AD SCIENCESENIOR MANAGER, BUSINESS DEVELOPMENT
  • speaker
    Drieke LeenknegtTIMBERLAND, A VF COMPANY CHIEF MARKETING OFFICER
  • speaker
    Samantha LimPUBLICIS MEDIASVP, GAMING STRATEGY & INNOVATION
  • speaker
    Nina MackieGADSMEVICE PRESIDENT OF DIRECT & AGENCY SALES
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    Antonio MillerACTIVISION BLIZZARD MEDIARESEARCH LEAD
  • speaker
    Mike SepsoVINDEXCO- FOUNDER & CEO
  • speaker
    Melissah YangREFINERY29, INC.ENTERTAINMENT DIRECTOR
See all Speakers

Agenda

12:00 p.m. ET
Opening Remarks and State of the Industry

We’ll discuss key trends and data to set the scene and kick off the forum.

speaker

Alexander Lee

GAMING & ESPORTS REPORTER

12:10 p.m. ET
The State of the Gaming Industry: Challenges & Opportunities

In this session, join Mike Sepso, co-founder & CEO of Vindex, discuss the state of the gaming industry and consumer interests, the struggles advertisers are facing activating in the space, and how to navigate these challenges.

speaker

Mike Sepso

CO- FOUNDER & CEO

VINDEX

speaker
Moderator
Alexander Lee
12:30 p.m. ET
Fostering Community Through Fandom: Gaming as the Real Social Connector

With the desire for authentic human connection at an all-time high, almost 3 billion people globally are finding it in gaming. And while gaming has always been social, technological advancements and increased accessibility have evolved it into one of the primary means through which audiences connect, interact, and socialize.

Join Activision Blizzard Media for a session presenting new research which explores how gaming’s immersive nature allows it to deliver a unique social connection, both in-game and beyond.

speaker

Antonio Miller

RESEARCH LEAD

ACTIVISION BLIZZARD MEDIA

12:45 p.m. ET
How Are Brands Experimenting With the Metaverse?

As gaming’s prevalence grows, so do opportunities for brands to find their place. However, there is not a one-size-fits-all approach brands can take to seize value adding opportunities in gaming to connect with customers. In this session, hear what Drieke Leenknegt, chief marketing officer at Timberland, a VF Company has to say about ‘Timberland stepping into the metaverse for the first time with an immersive gaming experience fully designed and created in Fortnite.’

speaker

Drieke Leenknegt

CHIEF MARKETING OFFICER

TIMBERLAND, A VF COMPANY

speaker
Moderator
Seb Joseph
1:05 p.m. ET
Navigating In-Game Advertising With the Latest MRC Standards

With over 3 billion global gamers spanning a wide range of demographics, brands cannot afford to miss communicating with this highly engaged audience.
In this session IAS and Gadsme talk about the latest in-Game guidelines & measurement. Join this session to see  how they are helping gaming evolve into a mainstream channel.

speaker

Michael Isaacs-Olaye

SENIOR MANAGER, BUSINESS DEVELOPMENT

IAS – INTEGRAL AD SCIENCE

speaker

Nina Mackie

VICE PRESIDENT OF DIRECT & AGENCY SALES

GADSME

1:20 p.m. ET
Panel: Refinery29, Inc. Enters Beauty Into Gaming With Help From Influencers

Join this session to hear from Refinery29 Inc.’s entertainment director, Melissah Yang on how the digital publisher entered beauty into the gaming chat by partnering with Melissa Croft, influencer and Xtreme makeup athlete.

speaker

Melissah Yang

ENTERTAINMENT DIRECTOR

REFINERY29, INC.

speaker

Melissa Croft

INFLUENCER & XTREME MAKEUP ATHLETE

speaker
Moderator
Alexander Lee
1:40 p.m. ET
Looking Forward: What is the Future of Gaming & Advertising?

The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, a brand marketing leader will take us through their brand’s evolution as it pertains to gaming and where the industry is headed as this space continues to grow.

speaker

Samantha Lim

SVP, GAMING STRATEGY & INNOVATION

PUBLICIS MEDIA

speaker
Moderator
Seb Joseph
2:00 p.m. ET
Closing Remarks

Join us as we close the forum with key takeaways from the day.

speaker

Alexander Lee

GAMING & ESPORTS REPORTER

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