Digiday Publishing Summit Worldwide LIVE

Welcome to the Digiday Publishing Summit Worldwide. Kick off the event by joining our editorial team and other attendees in a working session of your choice. Please be prepared to participate and bring your own challenges and solutions to the table.

Revenue Streams 
As publishers go back to basics to find stable ways of earning money, let’s chat about diversifying revenue in a time of turmoil.

Retaining Subscribers
After record growth this year, let’s chat about how to retain those new paying members. From product differentiation to messaging, how are other media companies ensuring their members sign back on?

Audience Data
Join us in a discussion on how publisher are thinking with the pending phase out of the third-party cookie, especially with a new lens on consumer privacy.

A new era of advertising: Accessing and activating first-party data

Join Jim Cooper, editor in chief at Digiday, Permutive and Livingly Media for an off-the record roundtable on publisher first-party data strategies as the third-party cookie disappears. Apply to attend now.

Personalization is key to creating user-centric experiences. How can publisher monetization strategies contribute to delivering these tailored experiences to their audiences, and why is a cookieless web a good thing for publishers?

As the demise of third-party cookies approaches, publishers are best placed to harness the power of their own brand to provide seamless, relevant and engaging experiences. Their advertising messages should follow the same standards.

Predictive analytics and data enrichment are key to understanding more about who your audience is and responding with the appropriate personalization and monetization strategy.

The role of media has changed forever, over the last year Telemundo has quickly adapted to inform, engage and serve the Latino community like never before. In this session, Romina Rosado will walk us through how they adjusted in relation to the news surrounding COVID and election coverage, and what other steps and initiatives Telemundo has launched on the community side. Their goal is to ultimately turn all the uncertainty of this year into an opportunity for Telemundo to validate their coverage and grow closer to their audiences.

Global privacy regulations and changes in privacy standards across browsers has forced the publishing industry to rethink the way things are done. At Quantcast, we think this starts with placing the consumer, transparency and trust at the centre. Join Allan Tinkler, Head of Publisher Partnerships in EMEA, as we look at the importance of creating consumer first, consent first solutions for the future.

Savvy media organizations discover innovative revenue opportunities by leveraging authenticated audiences across addressable channels on behalf of their advertisers. Learn how Informa Markets is reimagining itself as a behavioral data platform with infinite reach while still respecting the sacred value exchange with its audiences. 

The NYT has long been the authority on editorial journalism and has had great success in applying their learnings and best practices from editorial to their work with brands. Now as we’re seeing the podcast market booming and becoming more popular than ever, this discussion will cover how The Times is expanding into audio journalism and maximizing its revenue opportunity in a rapidly growing market.

The media industry was quick to react last March as businesses across the globe began to shift in response to the coronavirus. Most of this time was spent discussing management expectations across the board. Things have changed, again, as companies begin leaning into these new normalcies and prepare for managing out of a crisis. Join us as we talk to one media exec walks us through how to effectively organize in an environment that keeps shifting and how to maintain an entrepreneurial spirit while doing so.

Driven by the rise of programmatic and media quality measurement, publishers are tasked with optimizing for advertiser requirements while dealing with real data and technology imbalances. If left unaddressed, we believe these gaps threaten the success of a healthy ad-supported ecosystem. Hear how publishers, advertisers and ad tech vendors can approach these issues through education, transparency and technology.

We’re seeing a massive gold rush towards streaming, escalated by acceleration in cord-cutting, and therefore a seismic shift in advertising dollars. Video continues to be the bright spot in media and traditional news providers must confront this new reality.

Jean Ellen Cowgill, Head of New Ventures and GM of Quicktake at Bloomberg Media, will discuss the recent launch of Bloomberg Quicktake streaming news network, the publisher’s biggest investment to date. Cowgill will provide insight into how Bloomberg Media is reaching new audiences through increased investment in video and speak to what this means for the company’s overall strategy in 2021.

Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.

A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep, real-time audience data and delivered program- and distribution platform-specific insights. The result? Increased advertising yield and improved audience targeting.

Join Resonate expert Ray Faust, General Manager, Media and Entertainment, to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.

Knowing who people are isn’t as important as understanding what they need. This became incredibly clear over the past 12+ months of volatility and upheaval in the lives of everyone…what we know about someone based on past behavior is different than what we know about someone based on present behavior.

Subscriber fatigue has audiences flocking to FAST services (free, ad supported TV). Join Brightcove Senior Product Marketing Manager, Lexie Knauer, for a fireside chat with Local Now’s Head of Content Operations, Rebecca Avery. Don’t miss the chance to hear best practices for live linear streaming from a Digiday Nominee for Best Streaming TV Platform.

With millions of people globally consumers still stuck home and shopping online, publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we’ll hear how one publisher was able to keep commerce ahead while supply chains seemed to crumble under the pressure.

As competition among publishers begins to heat up, brand affinity will be one of the things that separates winners from losers. Hear how one publisher is building a community around trusted content, and the lessons their team has learned along the way.

Working and going to school from home during the Covid-19 pandemic delivered a big boost in video views across nearly every device and vertical. Will it continue in a post-Covid world? Join Brightcove Principal Analyst Jim O’Neill for a data-driven look at how the pandemic influenced video growth in 2020 and what we’re likely to see in the next two years.

The Week Junior launched in a year like none other. Join Kerin O’Connor and Andrea Barbalich to learn how this direct-to-kid news and culture brand has inspired curiosity of the world and fostered a love of reading among 8-14 year olds. We will also explore how to develop trust and partnership with parents through innovative editorial and digital marketing strategies.

The onset of COVID-19 led to a surge in traffic to quality media sites. Publishers who were ready to test out or advance their content monetization strategies saw quick success. Now that we are a year into the pandemic, publishers should be thinking about how to evolve their subscription models via a test & learn approach that allows them to make real-time adjustments to the user content journey. Hear from our SVP of Strategy, Michael Silberman how to retain subscribers in COVID Year 2.

At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

After a year of disruption, we know more is on the way. For publishers, third-party cookie deprecation and IDFA changes, consumer privacy concerns and regulatory shifts are all poised to shake up monetization pathways. What can you do today to safeguard revenue and build a sustainable addressability strategy for the future? What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your audience relationships? In this session, you’ll hear from Amanda Binns, regional vice president, customer success at PubMatic, who will present compelling strategies and concrete paths forward to help content creators prepare to thrive and monetize in the addressable future.

As publishers evolve to provide modern value to brand partners, we must also evolve how we’re approaching planning and collaboration.

Like many companies, BDG was faced with challenges led by the pandemic’s advertising crunch. Within the year, things have turned around significantly and while reporting profits for the first time, BDG is paving the path into its next chapter. Founder and CEO, Bryan Goldberg talks about navigating the trials and tribulations of 2020, the recovery of the digital publishing industry and what the future holds for media in a post-pandemic world.

Upward-trending streaming viewership continues to fuel the explosive growth of OTT. In this session, hear about the key opportunities for publishers in 2021 to grow and accelerate their OTT business, from programmatic monetization to contextual buying and audience data. Ryan Kenney, VP of Platform at SpotX, and Andrew Tint, Head of Programmatic Partnerships at Sling will share their insights into crafting OTT offerings that deliver significant value to buyers.

At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple ideological and cultural points of view, has developed strategies to make it happen.

With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post 3rd-party cookie and IDFA regulated world. Listen to Jason Tollestrup, VP, Programmatic Strategy and Yield at the Washington Post and Jason White, SVP of Publishers at LiveRamp, discuss how publishers are leveraging first party data to drive more meaningful results for marketers and improve their own monetization strategies.

VICE Media Group has been active for years in vocalizing and creating policies to address the ethical dilemmas posed by keyword blocklists. While this has sparked incredible and necessary conversation within the industry, unfortunately not much has changed. In this session, Ryan Simone, Director Global Audience Solutions, will not only revisit these ethical dilemmas with the antiquated practice, but he will also be presenting new research and case studies that demonstrate how keyword blocklists are massively inept in identifying brand unsafe inventory.

In this session, Confiant, leaders in ad quality and security, will be discussing how buy-side transparency can help eliminate malvertising and change the industry for the better. What are the key components of buy-side transparency and how will the advertising ecosystem benefit?

As revenue lines grow and as audience data becomes clearer, what products are hitting center stage? How can we ensure that these products are focused on bringing diversity and equity to the table? In this session we’ll tackle what it means to keep diversity at the forefront of product building.