Digiday Media Buying Summit

Welcome to Digiday’s Media Buying Summit! Upon arrival, head to the Digiday registration desk to check in and receive resources on the days ahead. Please make sure to wear your name badge for all event functions!

We’ll kick off mainstage content with a look at the key trends in digital media and publishing.

Once thought to be a bubble that would soon burst, the so-called “influencer phenomenon” has evolved to become known as the “creator economy” – a central, ever-present force that’s shaping industries including retail, beauty and beyond. As they focus on authenticity, reach and a constant flow of content, brands are putting marketing in the hands of digital creators and even building brands around their expertise while putting them at the helm. But how do we measure the success of those campaigns? In this session we’ll dive into measurement strategies that are key in creating and maintaining successful marketing campaigns.

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but how can AI advance those strategies? After these unprecedented years, hear an agency executive give a play-by-play on the talent, tech, and tools needed to assemble and keep a winning team afloat, and how AI is shifting those priorities.

Join us for a session with our sponsor, Resonate, for a workshop on the industry’s most pressing issues.

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can futureproof their businesses in a cookieless world.

Grab a coffee before heading into our Town Hall!

Agencies only.

This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions:

5:15pm — Silverpush

5:25pm — Addaptive

5:35pm — Cognitiv

Invitation only

For the convenience of yourself and others, please wear your name badge.

Round 1! Pre-registration is required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge for all event functions!

Open to all ticketed guests

Continue networking with casual cocktails. Please make sure to wear your name badge!

End the day with fellow attendees for a casual meal right down the street from the summit. Digiday has made a group reservation so you can enjoy a great meal while at Digiday’s Summit. Sign up at the registration desk. Costs are at your own expense.

Join fellow attendees for a drink to end the day. Costs are at your own expense.

While registration re-opens, breakfast will be served courtesy of Digiday.

Welcome back to Day 2 of our mainstage content.

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from one exec as they discuss how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

Join us for a session with our sponsor, StackAdapt, for a dialogue on the industry’s most pressing issues.

In the last few years, brands and agencies were to forced reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are continuously trying to communicate in this space authentically and how they are working to show up for an industry that has long ignored this overdue shift toward diversity and inclusion.

Join us for a session with our sponsor, IntentIQ, for a workshop on the industry’s most pressing issues.

In a time when advertisers are still reliant on Facebook and still working on TikTok strategies, enter Threads. Is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

Enjoy some refreshments with fellow attendees.

Exclusive to agencies.

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

11:45 — Hyype Space

Lunch will be served courtesy of Digiday.

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

Round 2! Pre-registration required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge!

Open to all ticketed guests.

Continue networking with casual cocktails. Please make sure to wear your name badge!

Enjoy the last night of the summit with fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

Join fellow attendees for a drink to end the day. Costs are at your own expense.

Breakfast will be served courtesy of Digiday.

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

Join us for a session with our sponsor for a dialogue on the industry’s most pressing issues.

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

We’ll wrap the summit by going over the key takeaways from the three days of content.