Digiday Media Buying Summit LIVE

Welcome to the Digiday Media Buying Summit LIVE! We'll walk you through the key trends advertisers are seeing in this tumultuous time. 

Building a modern media buying operation is crucial to staying ahead of today's constantly shifting landscape, but what happens when the news cycle takes a turn for the worse? In this session, hear an agency executive give a play by play on the right approach in dealing with brand safety and keeping up with the current news cycle. 

Hear from Eyeo on current industry insights.  

In a time where advertisers are boycotting Facebook, and at the same time, trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? Hear from one exec as they walk us through their future-proof privacy and data plan. 

Most CMOs don’t care about the names of agency departments or specific elements on a given media plan; they care most about the cumulative outcome of those ingredients and whether they are advancing business growth. The agency of the future seeks to view investments marked by agency nomenclature as valuable assets in a single portfolio. Hear an agency exec speak about why we need to connect and collapse elements of our investment apparatus around our client needs and how we can connect specialist talent.

The era of Advanced TV has allowed audiences to consume content in more convenient and flexible ways, however it has brought to light some complexity for marketers looking for a streamlined way to reach engaged audiences. In this session, Xandr’s Lauren Wiseman will share an overview of the TV and digital video landscape, break down the meaning of Advanced TV and the many terms that it encompasses, and dive deep into the benefits of CTV advertising for marketers.

Tracking a brand’s net promoter score is a great way to tell if a campaign is performing the way it should be. If you score falls, it is time to pause the media until we figure out what’s going on, whether it is a problem with a product price, the website functionality or the actual media buy. In this session, Nedim Aruz will walk through how campaign failure could be a blessing in disguise.

Creative is important ,but how does it affect the bottomline? In this session, hear from one agency creative director as they walk us through how to perfectly match modern media buying with creative. 

Join us in a Town Hall as we walk through all of the content that was presented over the last 3 days. Chatham House Rule, please bring your biggest challenges and we'll have an open and honest discussion on the state of the media buying industry. 

The state of retail as we know it is undergoing a major shift, from Amazon to direct-to-consumer brands, to reopening physical retail. In this session, hear from one exec as they discuss how this shift will impact media buying and how to overcome some of the challenges it poses.

Omni-channel performance marketers have a new weapon in their arsenal.  Digital out of home advertising has recently undergone a massive transformation.  In this session, we will walk through the latest programmatic advancements, audience targeting capabilities and innovations around measurement.  See how DSPs are leaning in to make DOOH as easy to buy and measure as the rest of the omni-channel mediums and recognizing the performance impact.

With the election nearing, and COVID-19 unending, what does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need, will shift as we get closer to 2021. 

Hear the key trends and takeaways from the event.